Offset printing is usually utilized for projects that require top quality, like books, magazines newspapers, brochures and stationery. While offset printing is usually too costly for projects that are not complex, such as business cards or flyers, offset printing’s advantages could be exactly the kind of project your large volume requires.
The terms used in printing can be confusing and complicated, but offset printing is something that you should be aware of. In simple terms offset printing is an operation wherein computers create the image onto a metal plate that is then used to print the image onto the material you’re using. The plates are used to transfer dye onto the rubber “blankets,” which then transfer the ink onto the material used for printing.
Offset printing comes with many advantages which contribute to its increasing popularity for both large and small firms. The first is that offset printing provides an affordable alternative to the digital print, and provides high-quality consistent colour. There are numerous advantages of offset printing that aren’t accessible with digital printing. These benefits include speedy production times as well as the capability to print quickly without having to purchase colour corrections. The offset process leaves an impression on the work surface, which isn’t possible when using some digital printing processes.
5 ADVANTAGES OF OFFSET PRINTING
The benefits of offset printing are many and can result in an end product that you can be satisfied with. Check out these five essential elements that can aid you in deciding whether offset printing could be the best option to complete your project
1. PRINTING OF HIGH-QUALITY
When you print offset, it is possible to expect a quality print all the time. The operator of the printer can regulate the flow of ink. This results in less wasted prints that don’t have sufficient contrast in the images. In the end, you’ll get clear, sharp images on every single piece.
2. LOWER COST FOR LARGE VOLUME JOBS
One of the primary advantages of offset printing is the lower cost of prints that are high-quality. It’s more affordable than rotogravure or photogravure, two techniques which offer slightly better quality, but aren’t always worth the additional expense. The more pieces you require to print during each cycle the lower the cost to print each item.
3. SPEEDIER PRINTING FOR LARGE VOLUME JOBS.
Although there are some more steps to be taken when creating the plate of metal and making the equipment operational but it’s worth the additional work in terms of speed when it comes to large volume jobs. Standard printers are at risk of running out of ink or paper during printing, or printing images that fade when the ink is low. However, with offset printing the operator of the printer is able to control the flow of ink by turning keys to ensure that your print quality is maintained at a high level. It means your print job will be less likely to get interrupted, and can help assure you of large volumes faster than directly printing.
4. PRINTING PLATES AT A REASONABLE PRICE
Every print job requires the printing company to create an individual printing plate to suit your particular project. Thanks to modern technology, these plates are fairly inexpensive and simple to create and are able to be used up to 1 million times (or even more in some instances) making it possible to keep costs down. It’s cheaper per plate than direct printing and you’ll get superior quality.
5. MANY PRINTINGS MATERIALS
One of the most appealing offset printing advantages is that this method of printing is suitable for many printing surfaces. Print your design on vinyl, leather fabric, metal, different types of paper and cardstock, wood and plastic. You can design your own unique design because there are not limited to paper.
WHAT KINDS OF ITEMS ARE PRINTED USING OFFSET?
Offset printing is employed for printing more than 50% of print jobs that require plates for printing. It is most often used for commercial or large run print jobs since this is when the economics of scale begins to kick into. Because of its initial high-end set-up work, the price per print decreases continuously when the size of the order increases. This makes it a fantastic option for large-scale order, regardless of whether it’s commercial or not.
The most commonly used kinds of products printed with offset printing are catalogues, books and brochures, stationery, newspapers, direct-mail advertisements and envelopes. Print jobs of this kind generally require a fairly superior print quality with a minimal cost in order to sell the product for sale at an affordable cost. Offset printing is a perfect solution to this requirement, reproducing all colours in top quality. Some offset printers are able to cut, fold, or perforate the printed material to create a full end product. This makes them extremely suitable for brochures and newspapers that otherwise would require lots of labour to print in the format desired. Every type of printing job that needs an affordable but top-quality result typically employs offset printing.
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