Nowadays, the trend of using super apps is being adopted by a majority of users. It is because they receive an all-in-one stop solution to fulfill the various requirements. There are numerous multi-service platforms available in the market, including WeChat, Grab, Careem, Gojek, and many other players. But, in the case of usage and popularity, not a single application can beat Gojek, as it has covered a vast area of Southeast Asia.
So, many entrepreneurs are inspired by witnessing the tremendous rise of a firm and are willing to create Gojek like platform for their ventures. But, they are unaware of how Gojek achieved such a rise in a multi-service industry. This is where social media comes to play; the social media strategies of Gojek resulted in a company earning significant fame. Besides these, social media has a lot of potential to fetch immense user traffic to your app.
According to the 2022 report, there were about 4.26 billion users recorded in 2021 on social media. Now, you can visualize that utilizing these platforms can prove beneficial for your business considerably. If you, as a business admin, are willing to implement specific social strategies by creating a solution like Gojek from technology partners. Then, here are some strategies and perks of implementing them discussed.
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5 Social Media Strategies To Consider For Gojek Similar Solution
Social apps are one of the most prominent mediums from which your venture can attract numerous users by following several strategies to promote it effectively. Although, enterprises can be marketed socially in many ways. Follow some of the strategies mentioned below:
Paid Advertisements
You can promote your business as a whole or a specific product of it through paid advertising. It can be done by uploading content regarding your venture via top social channels, hiring influencers, and in many different ways. It will assist your enterprise in gaining significant visibility and transforming maximum social users into consumers of your venture. Moreover, the reports of 2022 say that 80% of consumers get convinced to buy products promoted by influencers on social platforms.
Promote the Finest Reviews Received
Posting screenshots on social apps about good reviews of your clients regarding your service offered to them is also one of the effective social media strategies. Some users believe in previous feedback before accessing services or buying products from solutions they are unaware of. It will help your business raise customers’ trust to utilize it to fulfill their purposes.
Utilize Algorithms Of Social Platforms
Many startup owners are not aware of the algorithms that can help them to attract potential customers for utilizing their applications. These algorithms assist you in interacting with new users, using new keywords to stay on top of all demands, showing the relevant content by analyzing the preferences of people, what to upload at a particular time, and numerous such things.
Upload Appropriate Content For Various Social Apps
As there are specific categories of users present on different social platforms, so it’s necessary to post the content accordingly. Uploading relevant content categories would likely assist you in gathering a vast audience for your application. E.g., for Facebook – photos and videos, Instagram – images, videos, reels, stories, similarly numerous formats as per numerous social media solutions.
Use Relevant Hashtags
These elements are socially used to convey an idea about the type of post based on a theme or any other content uploaded. It is also considered the most prominent way to improvise content visibility to some level. In addition, using popular hashtags would lead you to achieve the top position in search suggestions on social apps for users.
So, after the Gojek clone app development through a reputed firm is accomplished, you, as a startup owner, should perform the above-stated marketing strategies to promote your enterprise online through Gojek like multi-service platform. Now, which are the particular advantages you can receive by utilising social media in such a manner for your venture are described in the following section.
Also Read: What role does social media play in digital marketing?
Perks of Promoting Your Business on Social Media Through Gojek Like App
You might have gained a clear idea about how to market your venture effectively on social media applications. But, there might be several positives for businesses, as numerous startup owners have adopted social platforms to perform online promotions. Refer to its few advantages you might receive are mentioned below:
Gain Brand Identity
It will help your enterprise become a renowned brand among users, which would boost your sales to a great level. It’s due to many reasons pushing consumers to purchase products or book services from brands. There are significant people staying active on social platforms, hence marketing your venture frequently in various ways through social apps; as described earlier, will catch the eyes of numerous users and tend to gain your business brand identity.
Know Consumer’s Preferences
To know the user’s areas of interest, you can analyze their social conversations for knowing the specific topics they are looking for. Performing this procedure is called social listening. Doing so, will help you know about the importance of certain points to users and recognize the trends they follow on these apps. You can collect such information about your target audience in many different ways, including putting polls and asking certain open-ended questions through stories. It would probably work for you as the feedback for creating a solution similar to Gojek that can be useful in satisfying the users’ purposes without any hassles.
Assist in Gathering User Data
This process is similar to social listening, as stated earlier. But the only difference you can spot between the two is it’s concentrated on gaining users’ data regarding buzzwords they have been searching for most of their time, along with keeping the facilities of your venture in focus. Furthermore, numerous social apps permit you for analyzing the insights and reach of all your posts.
Enhanced Customer Services
Using social apps for your enterprise, as a business admin, you can respond to numerous queries fired by users on social media. Solve their problems by replying to every individual. It would positively impact your consumers, as it would make them realize like humans replying to their doubts, they would feel realistic replies rather than chatbot-generated responses for easing down several challenges.
Summing Up:
In the end, it is advisable for you as a business admin to adopt social marketing strategies, as most people are busy spending most of their time on social media. By reading about the several social strategies and their benefits, you might be assisted in marketing your venture on social media effectively. You, as an entrepreneur, might be aware of the significance of social promotions for your enterprise.
