Table of Contents
What are e-books?
An electronic book (e-book) is an electronic version of a printed book that you can distribute via various digital reading platforms. While most often used for entertainment, these books are also professional tools that help people learn about different topics.
Because they are written using computer files, which are easy to create, edit, and distribute, e-books have become one of the fastest growing forms of content marketing.
They provide several benefits over their paper counterparts. You can publish or distribute your e-book through numerous online services such as Amazon’s Kindle platform. By having access to large audiences already accustomed to the Internet, you may be able to reach them much more quickly than if you were to use traditional methods.
You can build trust in yourself by releasing your work independently or produce work with greater efficiency by submitting it to publications. Or you can simply write multiple versions of each page and choose where to put your talent.
Encourage e-book usage
One of the things that makes e-books so effective is they are automatically word-driven files that can be read easily by everyone, regardless of technology status.
There’s a reason that most people prefer reading electronic books over hardcopy books. Hire ebook writers for the best layout, fonts, and overall experience is better when reading an ebook.
Furthermore, all devices with internet access (cell phones, tablets, laptops) make great e-reading platforms. People have access to e-readers and computers, so why not use your resources more effectively?
By offering e-books you are able to expand your customer base. Many times buyers who aren’t tech-savvy will buy products offline or digital copies off of Amazon, but won’t purchase them online or from any other source.
E-books allow customers to download these titles quickly and without leaving their computer. For this reason alone, it’s worth its time to move into the e-ebook era.
You can create high quality content using easy-to-use software and then sell it directly to readers via their device. Plus, you only have to market once for each book.
Why use e-books?
People are buying e-books for several reasons. For one, you can sell your book online without having to print thousands of copies first. Also, you can set your own prices.
You also have more control over how your books are distributed. Plus, you don’t need a bookstore in order to purchase them.
Finally, you can reach a large audience at once. You can put up a page on your website and promote your e-book there.
How to use e-books
There are many ways to distribute your content via electronic books. You can create each book yourself, hire someone who knows how to write code to set up a website or you can buy finished products that have already been published.
Regardless of which route you take, there’s a good chance that your content will be read online. This means that people without access to printed versions can read it off their computer or mobile device.
Online reading apps like Kindle and Google Play are great for consuming books quickly. But they lack features that help readers remember information or organize their thoughts about the book they have just read.
Software programs such as Scrivener allow writers to rearrange ideas into an order that makes sense to them. But these kinds of applications cost money and require technical knowledge to use.
What’s more, not everyone has access to a laptop or desktop computer. While libraries make free copies of physical books available, they do not offer much in the way of digital books.
Tips for writing e-books
Technology has made it easier than ever to write an e-book. You can do it using computer software, such as Microsoft Word or Adobe Digital Editions, or you can use a website now that makes it easy to create and distribute e-books.
You can publish your e-book directly to Amazon’s Kindle platform or other platforms, or you may choose to sell your e-book yourself and market through traditional channels.
Either way, here are some tips for how to make the process as efficient as possible.
Price your e-books
Even if you’re using other types of books (such as magazines or brochures) to promote your business, you should still charge for the electronic copies of them. It’s true that people may use an e-book for free, but they might also just download it without paying.
If someone has no idea how to price an item or their time, creating digital copies of your printed materials can be a good way to offer value in another form.
However, don’t think for one second that making an e-version is cheaper than producing paper versions. You are still charged for each copy sold.
It’s just that those charges are spread out over more people.
By providing multiple formats for your work, you’re offering choices so that people can pay for what they want. And by separating yourself from the crowd, you’ll make your works easier to sell.
Converting files into different formats is also something that needs to be done, as well as keeping resolutions high while maintaining quality.
These are all ways of separating yourself from your competitors. If you have several titles, see about having your own series? Or at least come up with a unique concept for each book.
The better the title, the more likely people will pick up the book for half off or less. People love getting deals and specials!
Distribute your e-books
With e-book distributors, you can get these books for less than the cost of printing them. Plus, they provide help and advice for making the process easier.
You also have the option of selling through an online retailer like Amazon or Apple’s iTunes Store. These are popular and well-known sites that may help your distribution take off.
To sell e-books, you need to create content set in either.epub or.mobi format. You can use many different editors and converters to produce this material, including Microsoft Word, Adobe Indesign, and Google Docs.
Once you’ve created all your files, putting them up on the web is easy. There are several places you can sell your e-books.
Some people prefer self-hosted platforms such as Lulu. Or you can use one of the publishing websites, like Smashwords. For authors looking for more control, there’s even a website that helps you distribute and market e-books without any tech knowledge.
Tell your story
Writing is an important part of selling yourself as a writer, not just through self-publishing or traditional publishing, but also via speaking events and other ways you can connect with others through speech.
This section will cover how to tell your story through writing, including tips for good storytelling technique and several book formatting options to make your books more appealing.
However, the most important thing to remember when telling your story is that you are the expert. You know what you want to say and how to say it.
The audience wants to hear from you. Therefore, take some time to think about why you need to be talking at such an event. And try your best to keep your presentation organized and flow together.
Don’t worry about details too much; people will be paying attention to you anyway, so we care about them enough to pay attention to every detail.
What you put out there is who you are. Take time to write a draft then edit it before sharing.
There’s no one right way to do this, only ways that work for each person.
Provide tips for customers
One of the greatest things about e-books is that they can be shared. Not only will others who know how to use an iPad or computer learn something new, but you’ll also give them a way to contact you directly if they need help.
Provide helpful resources such as cheat sheets and tutorials in your books. As well as offering assistance, you are also showing your audience that you care and are willing to go above and beyond to help someone.
People love sharing knowledge and learning from other people. By providing content that is more than just information, you are encouraging people to share and connect with you.
