Benefits of Social Media for Non-Profits


benefits of social media
benefits of social media
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Most non-profit organizations rely on offline methods for fundraising or they rely on their volunteers for long-term fundraising. But in this article, we will discuss the benefits of social media for Non-Profits.

It is okay to be using offline mediums for Non-Profits fund needs, but you can also look at some other angles as well like doing fund-raising through social media.

In this way, you can leverage the power of using social media by Non-Profit organizations. You must balance your fundraising from offline and online mediums to enjoy the full potential of using social media for Non-Profits fundraising.

Social media platforms have the power to increase your fundraising potential by 2-4 times what you get through offline fundraising platforms.

Techniques for Using Social Media to Raise Donations:

In this article, we will discuss all the ways that you can use to increase donations through social media and advertising campaigns. Social media can be used effectively to increase your donations to Non-profit organizations.

Connecting and engaging with a larger audience on social media platforms increases your chances of getting higher donations, as you can reach a larger size of audience there.

Benefits of using social media for Non-Profits:

Let’s discuss some of the benefits of using social media for Non-profits. Social media platforms help you reach the global and local communities, to increase your fundraising sources and funds as well.

Promote Awareness:

Social media platforms give you the power to promote your message for raising funds for noble causes. You can promote very easily on social media platforms as some of the major platforms even give you the means to run ads on their platforms.

Communicate your mission plan to new followers and reach out to potential donors on social media campaigns.

Use social media platforms to run ads and reach out to more potential clients, all the advertising agencies reserve some space for the non-profit organizations, to show their advertisements in different spaces.

You can use the Pickzon application to promote your fundraising campaigns and reach a wider audience.

Build Communities:

Build and grow your community on social media to increase your fund-raising campaign needs. These platforms help you build communities and then share your mission requirements and campaign details.

Create channels, groups, or pages on Pickzon App and share resources with the community members and increase engagement with them. After building communities, it becomes very easy for the fundraisers to connect with potential donors and create good wealth for the need and mission.

Use Platforms like Facebook and Pickzon:

These platforms give you the means to publish posts on your feeds and keep your followers informed about your fund-raising campaigns and engage with your potential donors who can bring a significant change to your mission by providing relevant funds.

These platforms also have features like creating groups and business pages. So you can create your official business page for your non-profit organization and get followers to your page.

On the platforms like Pickzon, you can share stuff on your feeds, or even create your personal groups and brand pages to get better engagement from your community.

Showcase your Impact:

By creating social media profiles you can share photos and videos about any recent event where you donated food items, blankets, or any other items that people need.

You can share photos of that particular event with your followers and let them know about your spending and the utilization of funds on various channels.

When you share your expenditure report with your donors and other influential people, you get more exposure and authenticity about your non-profit campaigns.

Social Share:

By sharing on social media platforms you get to enjoy the power of getting social shares. You can get unlimited shares for your post on social media platforms like Pickzon and others.

With social media shares, you can get unlimited shares from your peers and relatives and can get more and more shares on social media platforms to increase your reach.

Let’s Wrap Up:

To conclude the topic we would like to mention that there are multiple benefits of social media for Non-profits that can have a better impact on reaching your non-profit activities to the masses.

You can also use the Pickzon app to spread awareness about your Non-profit activities and missions.


Marco Shira