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This entry lacks an overview diagram , supplement relevant content to make the entry more complete, and can quickly upgrade, hurry up and edit it!

In a broad sense, commercial information refers to the general term for various news, data, intelligence and information related to commodity exchange and management that can reflect the situation of commercial economic activities. The category of commercial information not only includes information that directly reflects changes in commercial purchases and sales, market supply and demand, and supply movements, but also includes information about various situations that affect changes in market supply and demand, such as natural disasters, political events, etc. The increase or decrease of supply and the change of purchasing power investment, etc., the changes in these aspects can also be included in the scope of commercial information.

From a narrow point of view, commercial information refers to the general term for various news, intelligence and materials that directly reflect the characteristics and changes of commodity trading activities.

Chinese namebusiness informationforeign namebusiness informationtypeMarketing Information Market Management InformationFeaturesVariability, Fragmentation, Practicalityin principleTimely and accurate application of the economy

Related Videosview all

Do I need to keep confidential if I know the business information of the other party but have not reached a cooperation agreement?

Table of contents

1 Type of business information

2 Business Information Features

3 principles to follow

4 main feature

5 information and data

Type of business informationedit broadcast

Commercial information can be divided into several types according to the different classification standards. According to the nature and content of commercial information, it can be divided into: marketing information, market management information, commodity technology information and market environment information.

1. Marketing Information. It is the core and main body of market information, mainly including the following information: commodity production and supply information (market commodity production capacity, scale, layout, structure, channels, as well as purchase increase and decrease and investment direction changes, consumption level and structure changes, etc.); commodity Competitive information (competitive purchases in the same industry, competitive sales capabilities and their competitive strategies and tactics, etc.). Marketing information is often reflected in the form of business conditions, advertisements, and market research.

2. Market management information. Including the state’s regulation of the market, the macro management information of the market-led enterprises and the information of the internal business management of the enterprise. The former includes economic regulations and policies formulated and promulgated by the state, as well as relevant new regulations issued by taxation, banking, price and other departments. The latter refers to the production, supply and marketing plan of commodities, the signing and performance of purchase and sale contracts, and information on management measures such as business, finance, accounting, auditing, and prices.

3. Scientific and technological information of market commodities, including the development, design, trial production of new products, as well as scientific and technological invention achievements, reforms and innovations in various product processing, packaging, warehousing, transportation, inspection, procurement, sales, service and other links information resulting from the action.

4. Market environment information. It refers to various political, economic, social and natural environment changes that affect changes in market supply and demand and marketing activities. Political environment information, such as changes in major national policies and policies, calls of the party in different periods, etc.; economic environment information, such as changes in economic policies, economic system reforms, changes in economic structure, economic development speed and people’s consumption level, changes in consumption structure, etc.; social environment Information, such as urban and rural construction and development, population development and distribution, people’s culture and education level, and customs, etc.; natural environment information, such as climate change, land resource development and utilization, crop growth situation, etc. It is of great value to marketing as a market environment factor.

Business Information Featuresedit broadcast

Commercial information is an indispensable information for economic activities such as social production, exchange, and consumption. In addition to the common characteristics of general information such as transferability, recordability, reproducibility, and sharability, it also has variability, Features such as fragmentation and practicality.

1. Variability. The variability of commercial information is its most prominent feature that is different from other information, mainly manifested in the following three points: (1) Commodity price information changes rapidly, and the price ratio between different commodities also changes constantly. (2) The relationship between supply and demand of commodities is constantly changing. Due to the participation of a large number of new enterprises in the market competition, some commodities often turn from shortage to surplus, and the ranking of best-selling commodities and slow-selling commodities is constantly adjusted. (3) The varieties and brands of commodities are constantly increasing, the replacement cycle of the same commodity is getting shorter and shorter, and the use functions are also tending to be complex and diversified.

2. Fragmentation. The fragmentation of commodity information is closely related to the dispersion of commodity production and the multi-channel and disordered dissemination of commodity information. The main manifestations are the following three points: (1) Commodity production is mostly carried out by scattered enterprises or enterprise groups. In order to occupy the market, enterprises only focus on the timely release of commodity information and lack of accumulation, resulting in the situation of commodity information flying all over the sky. (2) When commodity information is disseminated through various social communication channels, although it has been integrated to a certain extent, it still cannot fundamentally change its decentralized state. (3) In the information dissemination activities for the purpose of commodity sales, the good and the bad are mixed, and there are phenomena of one-sided, disorderly and false propaganda.

3. Practicality. The practicability of commodity information is closely related to the function of commodity information. It is mainly manifested in the following aspects: (1) Communicate the links of social production, circulation, consumption, etc., to promote a virtuous circle. (2) It is close to public life, has extensive sharing, and improves the transparency of economic activities. (3) Serve the needs of different users. For example, enterprises can understand the production situation of competitors, commodity marketing strategies, price and service measures, market share of commodities, etc., so as to organize production and sales in a targeted manner, so that they can occupy a favorable position in the competition.

principles to followedit broadcast

At present, a large amount of “information garbage” such as useless information and false information floods the information exchange channels, which greatly hinders people’s absorption and utilization of useful and correct information. In fact, unorganized or uncontrolled information is not only not a resource, but may constitute a serious nuisance. Only organized and managed information can become a resource. Without information management, information resources cannot be fully effective. development and utilization. The principles of business information management are mainly as follows:

1. Timely, that is, the speed of information transmission is faster. Since information is time-sensitive, the faster the speed and the higher the level of information, the greater its value. The timeliness of commercial information mainly includes four aspects: first, timely collection of information; second, timely processing and production of new information; third, timely feedback information; fourth, timely transmission of information. Only by doing these four in a timely manner can we win the initiative in business operations.

2. Accurate, that is, the information should truthfully reflect the objective situation. Accuracy is the life of information. The more accurate the information, the greater its value. However, false information and false information can only lead to mistakes in the decision-making of business management, thus delaying the entire business work. In order to ensure that the information can truthfully reflect the actual situation, we must first proceed from the actual situation, conduct thorough investigation and research, and carefully collect various original materials and data, in order to process accurate information and ensure the correct judgment of enterprise decision-makers and the management process. Effective control.

3. Applicable, that is, the information must meet the actual needs. In the process of enterprise operation, due to the different responsibilities of decision-makers and enterprise functional departments, the information they need is also different in content. Moreover, even if they are both decision-makers, the amount of information they need is different due to different levels. The more irregular it is, the more difficult it is to predict in advance; the more complex the information processing is, it is often necessary to obtain strategic information through simulation, prediction or other complex processes. And the further down, the more regular the information, tends to be digitized and regularized. If information is provided to different departments in the same way, it will not only cause a lot of redundant information, increase the burden and cost of information processing, but also bring difficulties to these departments to find the information they need, resulting in wasted time and even economical. loss.

4. Economy means that the information processing method adopted must meet the requirements of economic accounting. Any management work must consider economic benefits, and the processing of information must also follow the principle of economic benefits, that is, consider how to obtain the necessary information with a lower cost. To meet this requirement, two aspects should be considered: one is to save costs as much as possible from the production and dissemination of information; the other is how to make the information bring greater utility to commercial work.

main featureedit broadcast

After entering the 20th century, the world’s economy and technology have developed rapidly, and the degree of socialization of production has become higher and higher. With the advent of the information age, the essence and core of business enterprise management is to effectively control the flow of enterprise information. Western business circles are popular. There is a view that “to control information is to control the fate of the enterprise, and to lose information is to lose everything”. This speaks volumes about the importance of information to businesses. From the perspective of business enterprise management, modern business information processing mainly has the following characteristics.

1. The amount of information has increased dramatically. “Information explosion” and “knowledge explosion” are one of the characteristics of our era. “Information explosion” is mainly reflected in the avalanche-like growth of the amount of information. British technology forecasting expert Martin found that human knowledge doubled every 50 years in the 19th century; doubled every 10 years in the 20th century; and doubled every 5 years in the 1970s. Currently, the growth of information is doubling every 2 years. In 1935, the United States spent 15 cents on information processing for every dollar of product produced in the United States, rising to 25 cents in 1985, and 36 cents in 1995.

2. Highly modernized information processing and transmission. Since the introduction of computers into circulation in the mid-1950s, commercial marketing has undergone major changes. From the statistics of purchased and sold goods, cost accounting, market forecasting and analysis, to inventory control, capital management, labor wage calculation, etc., all can be carried out using computers. The information processing technology and equipment of enterprises are increasingly developing towards a high degree of modernization. According to some data, some large companies in Japan can obtain the financial market information of the world through the electronic computer network system within 5 seconds to 1 minute, and obtain the import and export trade data between Japan and the world within 1-3 minutes; 3-5 minutes Inquire or call the production and operation of 10,000 key domestic enterprises in the current year and the past years; on the same day, you can learn the data of wholesale, sales, inventory and price changes of fresh food across the country.

3. The complexity of the processing method. With the increasingly fierce market competition, in order to tap the potential and obtain the greatest economic benefits, the management level of enterprises will continue to improve, and their decision-making process will become more and more complicated. In addition, enterprises have higher and higher requirements for the timeliness, reliability, accuracy and timeliness of information, which also leads to a great increase in the complexity of information processing.

information and dataedit broadcast

1. Definition of business information and business data. Business information is people’s understanding of things related to business activities and their changing laws. These knowledge are recorded by some kind of carrier, and then processed, utilized and disseminated, so that it has higher utilization value. Business data is a carrier for recording business information. Commercial data can record commercial information in various ways such as text, numerical values, bills, vouchers, documents, charts, and multimedia.

2. The relationship between commercial information and commercial data. In a business information system, business information is recorded in a certain way, thereby generating business data, so business information is an interpretation of business data, data with a certain meaning, and valuable data. Calculate and process commercial data to obtain new commercial data. These new commercial data can provide the basis for further management and decision-making, and are commercial information with higher value. After such a spiral rise, commercial information management has become a commodity The driving force for the continuous development of circulation enterprises is the ultimate goal of managing commercial information. It can be seen that business information is the essence of things, and business data is the medium for managing business information.

Commercial information and commercial data are interdependent and transform each other in motion. Because of the relationship between the two, sometimes there is no strict distinction between the two in use.

business information

This entry lacks an overview diagram , supplement relevant content to make the entry more complete, and can quickly upgrade, hurry up and edit it!

In a broad sense, commercial information refers to the general term for various news, data, intelligence and information related to commodity exchange and management that can reflect the situation of commercial economic activities. The category of commercial information not only includes information that directly reflects changes in commercial purchases and sales, market supply and demand, and supply movements, but also includes information about various situations that affect changes in market supply and demand, such as natural disasters, political events, etc. The increase or decrease of supply and the change of purchasing power investment, etc., the changes in these aspects can also be included in the scope of commercial information.

From a narrow point of view, commercial information refers to the general term for various news, intelligence and materials that directly reflect the characteristics and changes of commodity trading activities.

Chinese namebusiness informationforeign namebusiness informationtypeMarketing Information Market Management InformationFeaturesVariability, Fragmentation, Practicalityin principleTimely and accurate application of the economy

Related Videosview all

Do I need to keep confidential if I know the business information of the other party but have not reached a cooperation agreement?

Table of contents

1 Type of business information

2 Business Information Features

3 principles to follow

4 main feature

5 information and data

Type of business informationedit broadcast

Commercial information can be divided into several types according to the different classification standards. According to the nature and content of commercial information, it can be divided into: marketing information, market management information, commodity technology information and market environment information.

1. Marketing Information. It is the core and main body of market information, mainly including the following information: commodity production and supply information (market commodity production capacity, scale, layout, structure, channels, as well as purchase increase and decrease and investment direction changes, consumption level and structure changes, etc.); commodity Competitive information (competitive purchases in the same industry, competitive sales capabilities and their competitive strategies and tactics, etc.). Marketing information is often reflected in the form of business conditions, advertisements, and market research.

2. Market management information. Including the state’s regulation of the market, the macro management information of the market-led enterprises and the information of the internal business management of the enterprise. The former includes economic regulations and policies formulated and promulgated by the state, as well as relevant new regulations issued by taxation, banking, price and other departments. The latter refers to the production, supply and marketing plan of commodities, the signing and performance of purchase and sale contracts, and information on management measures such as business, finance, accounting, auditing, and prices.

3. Scientific and technological information of market commodities, including the development, design, trial production of new products, as well as scientific and technological invention achievements, reforms and innovations in various product processing, packaging, warehousing, transportation, inspection, procurement, sales, service and other links information resulting from the action.

4. Market environment information. It refers to various political, economic, social and natural environment changes that affect changes in market supply and demand and marketing activities. Political environment information, such as changes in major national policies and policies, calls of the party in different periods, etc.; economic environment information, such as changes in economic policies, economic system reforms, changes in economic structure, economic development speed and people’s consumption level, changes in consumption structure, etc.; social environment Information, such as urban and rural construction and development, population development and distribution, people’s culture and education level, and customs, etc.; natural environment information, such as climate change, land resource development and utilization, crop growth situation, etc. It is of great value to marketing as a market environment factor.

Business Information Featuresedit broadcast

Commercial information is an indispensable information for economic activities such as social production, exchange, and consumption. In addition to the common characteristics of general information such as transferability, recordability, reproducibility, and sharability, it also has variability, Features such as fragmentation and practicality.

1. Variability. The variability of commercial information is its most prominent feature that is different from other information, mainly manifested in the following three points: (1) Commodity price information changes rapidly, and the price ratio between different commodities also changes constantly. (2) The relationship between supply and demand of commodities is constantly changing. Due to the participation of a large number of new enterprises in the market competition, some commodities often turn from shortage to surplus, and the ranking of best-selling commodities and slow-selling commodities is constantly adjusted. (3) The varieties and brands of commodities are constantly increasing, the replacement cycle of the same commodity is getting shorter and shorter, and the use functions are also tending to be complex and diversified.

2. Fragmentation. The fragmentation of commodity information is closely related to the dispersion of commodity production and the multi-channel and disordered dissemination of commodity information. The main manifestations are the following three points: (1) Commodity production is mostly carried out by scattered enterprises or enterprise groups. In order to occupy the market, enterprises only focus on the timely release of commodity information and lack of accumulation, resulting in the situation of commodity information flying all over the sky. (2) When commodity information is disseminated through various social communication channels, although it has been integrated to a certain extent, it still cannot fundamentally change its decentralized state. (3) In the information dissemination activities for the purpose of commodity sales, the good and the bad are mixed, and there are phenomena of one-sided, disorderly and false propaganda.

3. Practicality. The practicability of commodity information is closely related to the function of commodity information. It is mainly manifested in the following aspects: (1) Communicate the links of social production, circulation, consumption, etc., to promote a virtuous circle. (2) It is close to public life, has extensive sharing, and improves the transparency of economic activities. (3) Serve the needs of different users. For example, enterprises can understand the production situation of competitors, commodity marketing strategies, price and service measures, market share of commodities, etc., so as to organize production and sales in a targeted manner, so that they can occupy a favorable position in the competition.

principles to followedit broadcast

At present, a large amount of “information garbage” such as useless information and false information floods the information exchange channels, which greatly hinders people’s absorption and utilization of useful and correct information. In fact, unorganized or uncontrolled information is not only not a resource, but may constitute a serious nuisance. Only organized and managed information can become a resource. Without information management, information resources cannot be fully effective. development and utilization. The principles of business information management are mainly as follows:

1. Timely, that is, the speed of information transmission is faster. Since information is time-sensitive, the faster the speed and the higher the level of information, the greater its value. The timeliness of commercial information mainly includes four aspects: first, timely collection of information; second, timely processing and production of new information; third, timely feedback information; fourth, timely transmission of information. Only by doing these four in a timely manner can we win the initiative in business operations.

2. Accurate, that is, the information should truthfully reflect the objective situation. Accuracy is the life of information. The more accurate the information, the greater its value. However, false information and false information can only lead to mistakes in the decision-making of business management, thus delaying the entire business work. In order to ensure that the information can truthfully reflect the actual situation, we must first proceed from the actual situation, conduct thorough investigation and research, and carefully collect various original materials and data, in order to process accurate information and ensure the correct judgment of enterprise decision-makers and the management process. Effective control.

3. Applicable, that is, the information must meet the actual needs. In the process of enterprise operation, due to the different responsibilities of decision-makers and enterprise functional departments, the information they need is also different in content. Moreover, even if they are both decision-makers, the amount of information they need is different due to different levels. The more irregular it is, the more difficult it is to predict in advance; the more complex the information processing is, it is often necessary to obtain strategic information through simulation, prediction or other complex processes. And the further down, the more regular the information, tends to be digitized and regularized. If information is provided to different departments in the same way, it will not only cause a lot of redundant information, increase the burden and cost of information processing, but also bring difficulties to these departments to find the information they need, resulting in wasted time and even economical. loss.

4. Economy means that the information processing method adopted must meet the requirements of economic accounting. Any management work must consider economic benefits, and the processing of information must also follow the principle of economic benefits, that is, consider how to obtain the necessary information with a lower cost. To meet this requirement, two aspects should be considered: one is to save costs as much as possible from the production and dissemination of information; the other is how to make the information bring greater utility to commercial work.

main featureedit broadcast

After entering the 20th century, the world’s economy and technology have developed rapidly, and the degree of socialization of production has become higher and higher. With the advent of the information age, the essence and core of business enterprise management is to effectively control the flow of enterprise information. Western business circles are popular. There is a view that “to control information is to control the fate of the enterprise, and to lose information is to lose everything”. This speaks volumes about the importance of information to businesses. From the perspective of business enterprise management, modern business information processing mainly has the following characteristics.

1. The amount of information has increased dramatically. “Information explosion” and “knowledge explosion” are one of the characteristics of our era. “Information explosion” is mainly reflected in the avalanche-like growth of the amount of information. British technology forecasting expert Martin found that human knowledge doubled every 50 years in the 19th century; doubled every 10 years in the 20th century; and doubled every 5 years in the 1970s. Currently, the growth of information is doubling every 2 years. In 1935, the United States spent 15 cents on information processing for every dollar of product produced in the United States, rising to 25 cents in 1985, and 36 cents in 1995.

2. Highly modernized information processing and transmission. Since the introduction of computers into circulation in the mid-1950s, commercial marketing has undergone major changes. From the statistics of purchased and sold goods, cost accounting, market forecasting and analysis, to inventory control, capital management, labor wage calculation, etc., all can be carried out using computers. The information processing technology and equipment of enterprises are increasingly developing towards a high degree of modernization. According to some data, some large companies in Japan can obtain the financial market information of the world through the electronic computer network system within 5 seconds to 1 minute, and obtain the import and export trade data between Japan and the world within 1-3 minutes; 3-5 minutes Inquire or call the production and operation of 10,000 key domestic enterprises in the current year and the past years; on the same day, you can learn the data of wholesale, sales, inventory and price changes of fresh food across the country.

3. The complexity of the processing method. With the increasingly fierce market competition, in order to tap the potential and obtain the greatest economic benefits, the management level of enterprises will continue to improve, and their decision-making process will become more and more complicated. In addition, enterprises have higher and higher requirements for the timeliness, reliability, accuracy and timeliness of information, which also leads to a great increase in the complexity of information processing.

information and dataedit broadcast

1. Definition of business information and business data. Business information is people’s understanding of things related to business activities and their changing laws. These knowledge are recorded by some kind of carrier, and then processed, utilized and disseminated, so that it has higher utilization value. Business data is a carrier for recording business information. Commercial data can record commercial information in various ways such as text, numerical values, bills, vouchers, documents, charts, and multimedia.

2. The relationship between commercial information and commercial data. In a business information system, business information is recorded in a certain way, thereby generating business data, so business information is an interpretation of business data, data with a certain meaning, and valuable data. Calculate and process commercial data to obtain new commercial data. These new commercial data can provide the basis for further management and decision-making, and are commercial information with higher value. After such a spiral rise, commercial information management has become a commodity The driving force for the continuous development of circulation enterprises is the ultimate goal of managing commercial information. It can be seen that business information is the essence of things, and business data is the medium for managing business information.

Commercial information and commercial data are interdependent and transform each other in motion. Because of the relationship between the two, sometimes there is no strict distinction between the two in use

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