Dental marketing is a tough business. There are so many competitors out there, and making the right impression with dental prospects takes time, energy, and money. In this article, we cover 7 easy strategies you can use to start getting more new patients in your chair.
1. Create an Instagram Page
If you’re not already on Instagram, now is the time to create an account! This social media platform is incredibly popular, especially among younger people. And, since most dental patients are millennials, it’s the perfect place to connect with them.
When creating your page, be sure to use high-quality images and interesting captions. Also, take advantage of Instagram’s Stories feature by posting behind-the-scenes content or quick tips. If you can get creative with your content and really engage with your followers, you’ll be well on your way to building a strong online presence for your dental practice.
2. Set up a Blog
If you’re looking to start marketing your dental practice, one of the best things you can do is set up a blog. Why? A blog allows you to share valuable, educational content with your target audience on a regular basis – and it’s a great way to drive traffic to your website.
Not sure how to get started? Here are some tips:
- Choose a blogging platform- There are many different platforms out there, but we recommend WordPress as it’s user-friendly and has plenty of features and plugins to make your life easier.
- Pick a domain name and hosting provider- Once you’ve chosen your platform, you’ll need to choose a domain name and find a hosting provider.
- Install WordPress and choose a theme – now it’s time to install WordPress on your domain don’t worry, most hosting providers have one-click installers these days so it’s easy peasy!
3. Use Landing Pages
There are a number of effective dental marketing strategies that can be used to attract new patients and grow your practice. One of the most effective is using landing pages. A landing page is a web page that is designed to capture a visitor’s attention and persuade them to take a specific action, such as filling out a form or making a purchase. Landing pages are usually distinct from the rest of your website and have a single focus or purpose. When used for dental marketing, landing pages can be an extremely effective way to generate leads and convert visitors into patients.
4. Implement Patient Portals
Patient portals are a great way to improve communication with your patients and make it easy for them to access their dental records. There are many different types of patient portals available, so it is important to choose one that will fit the needs of your practice.
One of the most important features of a patient portal is the ability to send appointment reminders. This can be a great way to reduce no-shows and keep your schedule full. You can also use the portal to send educational materials to your patients, such as articles about oral health or tips for taking care of their teeth.
Another great feature of patient portals is the ability to track payments. This can help you stay on top of collections and make sure that patients are paying their bills in a timely manner. You can also use the portal to accept payments online, which can be very convenient for patients.
Overall, patient portals are a great way to improve communication with your patients and make it easy for them to access their dental records. By choosing a portal that offers the features you need, you can make life easier for both you and your patients.
5. Advertise on Social Media Sites
There are a number of social media sites that allow businesses to advertise their products and services. Facebook, Twitter, and LinkedIn are all popular social media sites that offer advertising options for businesses. By advertising on these social media sites, you can reach a large number of potential customers with your dental marketing messages.
When advertising on social media sites, it is important to create ads that are targeted to the specific audience that you want to reach. For example, if you are trying to reach young adults with your dental marketing messages, then you would want to create ads that are specifically targeted to this age group. You can target your ads by age, gender, interests, and other factors.
Another great way to reach potential customers with your dental marketing messages is to create a blog and post regular updates. You can promote your blog on social media sites such as Twitter and LinkedIn. By doing this, you will be able to share your dental marketing messages with a wider audience and attract new readers to your blog.
6. Get Content for New Patients and Referrals
In order to get new patients and referrals, you need great content. This means creating blog posts, infographics, images, and other forms of content that are shareable and interesting. But where do you start? Here are a few ideas:
- Create a list of dental services you offer with descriptions.
- Write blog posts about frequently asked questions related to dentistry.
- Share interesting facts or statistics about oral health.
- Create an infographic about the importance of dental care.
- Share tips for choosing the right dentist or dental care provider.
7. Increase SEO for Dental Websites
It is no secret that SEO can be a powerful tool for improving the visibility of dental websites. By optimizing your site for relevant keywords, you can attract more visitors from search engines and improve your position in SERPs. To see results, SEO requires time, work, and patience; it is not a quick or simple remedy.
Here are some tips to help you increase SEO for your dental website:
- Find relevant keywords and incorporate them into your site.
- Optimize your website’s title, meta tags, and other on-page elements.
- Make high-quality, relevant content for your target audience.
- Build links from other reputable websites to yours.
- Monitor your progress and adjust your strategy as needed.
SEO is an important part of any comprehensive marketing strategy for dentists. By following the tips above, you can improve the visibility of your website and attract more patients.