A website’s layout and web design are created by a web designer. Simply said, a website designer improves how a site looks. To produce graphic components, they employ design software. Website designers typically have UI, or user interface, experience, which enables them to carefully build a site that is user-friendly and simple to browse.
A user’s perception of a website and the business is directly influenced by its aesthetics. According to research, it takes website visitors less than a second to form an opinion about a website, and that opinion frequently includes the brand. According to a research report from the Stanford Persuasive Technology Lab, 75% of customers confess to determining a brand’s legitimacy based on its website.
As a result, businesses are placing increasing value on website design, which is mirrored in the employment landscape. According to the US Bureau of Labor Statistics, employment in this sector is increasing by 23% more quickly than the national average.
Not only is there development in the industry, but there are also decent salaries available to people interested in this position. the average yearly salary in the US for web designers.
Let’s explore this profession and find out what it takes to become a good web designer if your interest has been peaked.
Table of Contents
What does a website designer do on a daily basis?
Before talking about the skills or education needed, let’s uncover the daily tasks of a website designer so you can see if it’s something that suits your interests. Regularly, a website designer will:
- Design and layout websites
- Think through the navigation of a site to provide the best user experience
- Design sample pages and create mockups
- Work in Adobe programs to create visuals, graphics, or animations
- Register web domains
- Organize files
- Collaborate on website updates or “refreshes”
- Coordinate with writers and designers to create a site
What kind of skills should you develop to become a website designer?
If you’re interested in becoming a website designer, there are certain skills you can develop to start down this career path.
Here’s a look at both workplace skills and technical skills that you can expand on:
For a site to be successful, a designer must be able to communicate their ideas, chat with a firm about what they want, and inquire about the target audience. The ability to communicate is only the beginning; businesses also require a responsive designer. A responsive designer communicates deadlines, clarifies problems as they occur, and keeps a firm informed.
management of time
As a web designer, you may opt to work freelance for several different businesses at once or you may choose to work for just one. In any case, you’ll need good time management skills to keep several projects going forward.
In many cases, a website designer works with other people to create a site. There could be a copywriter, graphic designer, or even members of an IT department participating in website creation. If that’s the case, you’ll need the ability to listen, collaborate, and take constructive criticism.
A website designer frequently collaborates with other individuals to develop a site. Website development may involve copywriters, graphic designers, or even personnel of an IT department. If so, you’ll need to be able to listen, work with others, and accept constructive criticism.
A website designer’s primary responsibility is to produce the site’s visual components, therefore having a solid understanding of design concepts is essential. A range of best design practises are included into visual design, focusing on elements including dimensions, symmetry, typography, and colour schemes.
User experience design, or UX design, affects how someone feels about visiting a website. The goal of a designer is to provide an intuitive and aesthetically beautiful layout that will enhance the user experience.
understanding of design software
Design software like Adobe Creative Cloud, CorelDraw Graphics Suite, or Inkscape expertise is required of website designers. These tools are frequently used to build mock-ups, modify photos, and create visual components, all of which are necessary for web design.
some familiarity of coding
Although a designer doesn’t create the code that makes a site work, it doesn’t hurt to have a basic understanding of HTML or CSS to make minor adjustments to a site. You’ll find it simpler to edit templates, improve typefaces, or change item placements if you have a rudimentary grasp of how things work.
Web designer portfolio
Building an outstanding online portfolio is part of being hired as a website designer if you have the necessary abilities and the right educational background.
To help, here’s a list of tips to curate the best examples possibilities:
- Quality over quantity: A portfolio should contain your best work, but it’s important to be selective. It’s better to showcase fewer, higher-quality sites than many sites that don’t showcase your best work.
- Highlight the kind of work you want to do: Is there a particular industry that you’d like to serve? Do you want to focus on creating online stores as opposed to single-page sites for small businesses? Your portfolio should include the kind of work you want to do and showcase examples that you’re passionate about creating.
- Your portfolio serves as a visual representation of your greatest work and also gives you the chance to explain the significance of your projects and influence.
- Consider providing a quick three-to-four-sentence description that explains the site’s purpose, its challenges, and why it’s in your portfolio.
- Update it regularly: It’s a good idea to set aside scheduled time once a quarter to update your portfolio. Even if you are not adding new work, you might have additional context to add, or edits to make, based on your ongoing learnings and goals. It’s a lot easier to update when things are fresh in your mind versus months or years later.