How to become a social media Influencer

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Influencer marketing campaigns are a buzz these days, everyone is talking about social media influencers when it comes to increasing brand awareness or brand promotion.

You can also build a successful career as an Influencer by reading this complete article on how to become a social media influencer.

Who is a Social Media Influencer?

Before answering this question about who is a social media influencer, let me first address the term social media.

Social media can be referred to as a collection of different websites and apps which allows a person to create content and share it with the world or with a particular audience they wish to.

Becoming a social media influencer is not a hard nut to crack, and at the same, not a cakewalk. You need to be a social media lover to kickstart your career in this field.

A social media influencer is a person on social media who is an expert in any particular niche or domain and has a vast audience, who can be persuaded to use or purchase any product or service.

Social Media Influencers usually post content related to a particular industry or domain on a regular basis and try to engage their audience with the content they share.

The Quality of content matters the most when we talk about building a social media brand and growing your audience.

There is no dearth of content on social media but the audience usually prefers to watch a few influencers, whom they like the most or who have built credibility in that particular niche.

Follow these instructions to become a social media influencer.

Select a favorable Niche:

Before you plan to start your career as a Social media influencer, you need to keep certain things in mind. First and the foremost thing is to select a niche that is favorable to your interest and you can spend a lot of time with it.

In order to distinguish yourself in the area of social media influencing, you need to select a niche that you are passionate about, and can spend a good amount of time doing research and preparing good quality content.

Let me list out some Top trending Niches for you, on which you can start your blog, a youtube channel, an Instagram page, etc.

Top trending niches for budding Social media influencers-

  • Vlogging YouTube Channel- Beauty, entertainment, Travel, lifestyle, House tour, etc.
  • How to tutorial Videos
  • Product Reviews
  • Health & Lifestyle
  • Kids’ content – Stories, Poems, cartoons, etc.
  • Art & Craft or DIY
  • Educational channels

Understand your target audience:

Before you start creating content for different social media platforms, the most crucial step is to understand your user base and your target audience.

To become a successful social media influencer, it is very important to know about your target audience and dig deep into the user demographics, from where you can get an idea about the age, interests, region, and gender of your targeted audience.

In the later stages of your career, you can also use the in-built analytical tools that most social media platforms provide.

Create Quality & engaging content:

After you have selected your niche and identified your target audience, the next step is to create good quality content that can engage the new and existing audience.

The audience first interacts with the content and then it depends upon the influencer, and how well he engages his audience with posts, polls, and sharing day-to-day moments with them.

There is a pool of content on all social media platforms, but the need is to prepare quality content to have a long-term relationship with your audience.

Many influencers choose to engage their audience with daily posts, updates about their life, polls, etc and the audience also interacts by sharing suggestions and giving commendations.

Be consistent:

Consistency is the key to becoming a successful social media influencer, as most social media platforms use several algorithms to rank and make content go viral.

By being consistent with creating & posting new and regular content, you give a good indication to the social media platform to give your account a preference over others.

For being consistent you can use analytics tools to get an idea about the perfect time to post content, by looking at the insights from the tools about the time when your viewers are most active.

Brand Collaboration:

If you have followed this article till now, it’s time to learn about the final step in becoming a prominent social media influencer,  which is brand collaboration.

Now come out and speak to the world that you have become an influencer in your own niche and are now ready to accept brand deals and collaborations.

Most of the influencers prefer to add in their social media profiles bio, that they are open to brand deals and collaborations, they give their contact details or simply tag different brands while posting products on their social media accounts.


Hope you enjoyed reading this detailed article on how to become a social media influencer. Check out the link to an application that can help you start your career in this field.

You can follow all the aforementioned steps to kickstart your career as a full-time social media influencer and creator.

You can also check out this amazing app – PickZon App, to give it a start and explore the world of new opportunities by connecting with a large audience. You can share posts, photos, and videos, create brand pages, groups to engage with your audience.

Marco Shira