How to use content marketing to improve brand awareness?

content marketing to improve brand awareness
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Content marketing is an element that continues to dominate the arena of driving organic traffic and getting in new customers. And it rules the SEO world!

With every year, fresh and innovative strategies are entering the field, encouraging content creators to bring out more engaging and alluring content.

Generating organic traffic is only one of the innumerable benefits of content marketing. For those who have just stepped into this field or those who want to revamp their brand’s existence, quality content and marketing will help them a lot.

Getting to the point, let us talk about brand awareness and the tips for content marketing that will pace up your brand’s visibility and attract new customers too!

What is Brand Awareness?

As the term clearly states, it refers to the stage at which your target audience is well aware of your brand’s existence and the goods and services you offer.

There are various phases of brand awareness, it goes from simply encountering a product to remembering the brand’s name (at times, referring to others too!)

Getting your foot in the door has to be the very first step for new brands. This further opens the path to gaining more customers, ensuring loyalty, and enhancing visibility!

How Content Marketing helps your brand?

With SEO content marketing techniques you will be able to:

  • Smoothly gain more followers
  • Generate social traffic organically to the website
  • Get into strategic partnerships with various brands
  • Increase organic ranking
  • Improvise to retain customers for a longer time

Well, these still are just a few benefits that are common for brands who plan to use content marketing to enhance brand visibility. There’s much more that you will eventually discover, get ready to be amazed!

Content Marketing techniques for Brand Awareness

These tactics are used by SEO experts. Thus, they will not only help you in brand awareness but will potentially push your brand visibility and organic traffic to heights.

Let’s get started!

1.    Know your target audience and market

The very first thing is to carry out in-depth research about the audience and market you want to target. Know the ideal audience your brand has to reach out to.

This helps you get a definite layout as to whom you have to engage with, and then you plan and work accordingly. It saves a lot of time and effort.

Know the major problems your target audience is looking for a solution for, provide them best alternatives, take their feedback and do consider them important.

And conduct time-to-time surveys. This will help you operate according to the audience’s input and not your indefinite assumptions.

2.    Describe the USP of your brand

If you want your brand to shine bright in the market, you have to put its best foot forward. Defining your brand’s USP (Unique Selling Proposition), what makes it different from others, and why should consumers prioritize your brand is crucial.

A Brand’s USP is something that directly communicates with its target audience and convinces them to choose you over other brands in the market.

3.    Produce SEO content that’s searchable

In the initial phases, the number of people who know your brand’s name is very few. Now here you should seek an advantage by non-branded search. 

You can effectively use SEO for driving traffic online as well as off the web.

Wondering how?

Here’s an example, suppose you opened a new street food stall. Now you can get your existence mentioned in searches such as:

  • “Best street food stalls near me”
  • “Must-try street food stalls”
  • “Food stall downstreet”

Now accordingly you optimise your website as per the SEO trends. If you get this done right, you will be able to let new visitors to your website and your local listings as well (such as Google Business Profiles)

4.    Build Strategic Industry Partnerships

When striving to get into the market as a new startup or business, building close partnerships with similar interests helps. You should never take the potential of word-of-mouth casually. Referrals are something that will benefit you in incredible ways.

Here’s how you use content marketing to forge fruitful business partnerships:

  • Joining Facebook groups and sharing insights with different industry professionals.
  • Publishing leadership-related content on LinkedIn and building connections.
  •  Posting valuable videos to engage other business owners in the comment section.
  • Hosting Live sessions on Facebook and other social media sites.
  • Conducting email outreach for creating opportunities for third-party publishing. “Guest-posting” is the term for this method.
  • Sending invites to business owners for contributing or giving interviews on your blog posts.

Thus, getting into strategic industry partnerships helps you widen your business’s network of referrals.

5.    Get into Influencer Marketing

Through influencer marketing techniques, you get the opportunity to reach out to a wider audience. This is a common practice among e-commerce brands that connect with influencers for promoting their products and services.

Connect to those influencers who are related to your industry and are up for giving a shoutout to your brand. This can be processed by exchanging free products or different incentives. This will be a good opportunity to enhance your brand awareness.

6.    Add variety to your content strategy

When you begin afresh, it’s not that easy to know what works best for you. You can’t determine which platform and what type of content will attract your target audience the most.

Thus, diversifying your content strategy will help you get a clear idea as to what suits you the most.

You may go for videos, podcasts, blog articles, guest posts, infographics, social media posts, tutorials, interviews, live video sessions, email campaigns, paid ads and hosted events.

7.    Create a Content Publishing Strategy

On the basis of your audience research, social listening insights, and data analytics, you will know what you should publish and what has to be cut off.

However, building brand awareness is a very delicate task, when your consistency and messages have the potential to make a difference.

If you mess up your publishing schedule, you might see the opportunities slipping off your hand for increasing brand awareness. Inconsistency in messaging can confuse your audience’s perspective of your brand and what it offers.

So what to do?

Establish a publishing schedule. Have broad topics with dates mentioned. This will give you a feeling of accountability to create content regularly. Additionally, you will have a record of your publishings which will save you from repeating anything. Also, it saves time and effort.

8.    Send Follow-ups

Once you have posted the content, give various opportunities and ways to your audience through which they become familiar with your brand. But there are chances you might slip off their mind. And we are not at all ready for that!

Thus, follow-up matters. What does that refer to?

Follow-ups may include:

  • Giving retargeting advertisements to those who visit your website.
  • Follow up with emails to those who subscribed.
  • Start and continue conversations with your social media followers (the active members especially)
  • Following up with already existing customers.
  • Be connected with your professional partners and contacts.


You have been given almost all the SEO content marketing techniques that are a must-do to increase brand awareness. These are the steps that the well-known SEO experts who offer their top-notch content marketing services use. And always keep in mind that once you have reached out to the target audience, never leave them. Keep sending follow-ups to grab a firm place in their memory (in a positive way, of course!). Build up a strong bond, try keeping transparency and develop trustworthiness.

Kevin Peter