A press release writing is a written statement to the media that an organization wishes to publicize. It’s typically about new developments or achievements, and it’s meant to generate publicity for the company, organization, or individual in question. A good press release can result in coverage in major news outlets, which can be extremely valuable for businesses large and small.
Writing a press release that will actually get results can be a bit of an art form, but there are some tried-and-true tips that can help you write an effective press release. Keep reading to learn more.
Table of Contents
1. Keep it newsworthy.
This may seem like a no-brainer, but it’s worth repeating: your press release should be newsworthy. That means it should be timely, relevant, and of interest to your target audience. If your press release isn’t newsworthy, chances are it won’t get picked up by any media outlets.
2. Make it short and sweet.
Your press release should be brief—generally no more than one page—and to the point. Get straight to the point and don’t include any fluff or filler material.
3. Write a catchy headline.
Your headline is what will grab the attention of busy reporters and editors, so make sure it’s catchy and accurately reflects the content of your press release. A good rule of thumb is to keep your headline under 10 words long.
4. Use proper formatting.
Most press releases follow a standard format that includes the dateline, headline, introduction, body, and boilerplate (i.e., information about your company or organization). Make sure to use this standard format so that your press release is easy to read and understand.
5 .Include quotes.
Including quotes from key figures within your company or organization can add weight and credibility to your press release. Just make sure that the quotes you include are relevant to the topic at hand and that they’re attributed properly.
Press releases can be an effective way to generate publicity for your business or organization—but only if they’re done right . Keep the above tips in mind next time you sit down to write a press release, and you’ll be well on your way to success .