Is It Interesting For Your Brand to Invest in Sustainable Packaging?


Sustainable Packaging
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In recent years and because of the problems caused globally by the pollution that accumulates day after day in our environment, the term “sustainability” has gained significant importance. More and more companies are betting on sustainable packaging boxes wholesale, not only because the pollution problem is becoming more and more pressing but also because a new generation of consumers is emerging who support it and consider the social and environmental policies of the businesses they buy from.

Plastics created from olive pits, new biodegradable materials, and old-fashioned solutions that had fallen into disuse are viable alternatives emerging from packaging engineering, advancing at a dizzying pace.

If you also want to know if this type of custom boxes wholesale can be viable for your business and what possibilities it offers, read on to find out the details.

Definition of Sustainable Packaging

To discuss sustainable packaging, we must be clear about what sustainability is. This term refers to the responsible use of natural resources in business production, thus ensuring the existence of resources for future generations. In this way, it can be summarized that sustainable custom wholesale packaging seeks to reduce the environmental footprint over time and through different methods:

Materials

It must be composed of raw materials that can be recycled entirely (or a large part).

Production

The production process and assembly line should be minimized to reduce the carbon footprint.

More Excellent Utility

Some packaging can be reused for the same or different purposes and have a longer shelf life like custom boxes base.

In addition, sustainable packaging should consider economic and social factors and be priced competitively with traditional single-use custom boxes wholesale. For example, plant-based packaging, like palm leaves and coconut shells, can be a very sustainable option. Still, it is not if it involves cutting down entire forests to grow the raw material for its manufacture.

So, to assess with certainty whether or not our packaging will be sustainable, we must be well informed of all production processes, from the production of the raw material that composes it to its subsequent handling by manufacturers or suppliers.

What is Sustainable Packaging Design?

Sustainable Packaging

Packaging with sustainable design is a powerful and recommendable combination for brands committed to the environment whose audiences are highly aware of the cause.

This type of packaging aims to give it a longer life so that its functionality is more than just containing the product until it is consumed. But achieving an attractive design that simultaneously generates a small environmental footprint is not easy. Many creative teams are working on this task, so leaving your project in the hands of professionals will be a highly recommended option to get an excellent solution to the packaging of your product.

In manufacturing of this packaging, recycled material is usually used. Still, its design will be the one that invites the buyer to give several useful lives to our packaging, so it is essential that the message of “reusable product” is implicit in its design.

We already have the primary critical concepts for sustainable packaging: recycled/recyclable material and a creative design that must transmit its multiple uses. The next thing to evaluate is the cost of achieving all these qualities without losing profitability in our product.

So far, we have analyzed what sustainable packaging is and some outstanding examples that use it as a value proposition for their product. But it is also worth analyzing data from real users who consider the packaging in which they deliver what they buy to assess whether this alternative is viable for our business.

But that’s only part; not only citizens are increasingly demanding a sustainable movement in product packaging. Large companies are joining the change by making their products even more attractive. If we enter the citizen and business movements, we can conclude that:

  • Consumers seek and trust environmentally conscious brands.
  • If big brands advance in their race toward sustainability, they will get even more attractive products, so small brands must not be left behind if they want to remain competitive.
  • Therefore, it is not only viable to invest in sustainability in the production of your packaging, but it will also be vital in the medium to short term.

What Materials Are Recommended For Sustainable Packaging?

Biodegradable Materials

These materials are a solution to single-use plastics; they are usually made of materials that decompose naturally in a relatively short period. However, much custom boxes wholesale labeled as “biodegradable” only decomposes at a specific temperature and under the right atmospheric conditions. Biodegradable plastic bottles are a clear example, as they can float in the ocean for years without decomposing.

Cardboard

41% of users value cardboard as the most ecological and beneficial custom cardboard packaging for the planet. In addition, its strong point is its incredible versatility in terms of shape, size, and rigidity. It is a recyclable, biodegradable material that decomposes quickly in landfills.

Compostable Envelopes

Perfect for small or light items that do not need excellent protection.

Conclusions

Sustainable packaging is not only a value of responsibility for your company, but in the short term, it can become an essential aspect to cover to have a competitive product since the need to take care of our environment is growing, and customers are demanding it in their purchasing decisions.


Kevin Peter