According to a survey, 52% of the global internet traffic comes from mobile devices, and website owners should see the incentive to optimize their websites for mobile devices so they can gain visitors searching on the go. Mobile SEO is essential if you do not want to miss out on significant traffic. Having a mobile-friendly design, optimizing your content for voice search and making sure your site speed is lightning fast are some ways to ensure your website is ready for all mobile visitors.
Why is Mobile Optimization Important?
With many people now searching from their mobile devices, Google has started showing the mobile version of the website within the search results. If your site is not at all optimized for mobile, you might miss out on a good chunk of traffic. Google prioritises websites based on their mobile performance, so having a mobile-friendly version of your website is a necessity if you want to rank at the top of the search results. Following are the characteristics of a mobile-optimized site:
- It loads easily on smartphones.
- Faster load time.
- No mobile pop-ups.
- Font large enough to be read on small devices.
- User-friendly format.
- Contact forms can be filled out even on a small screen.
Following are the significant benefits of Mobile-SEO:
1. Improves SEO and Google Ranking
The search engine uses a mobile website score as a big part of the algorithms they use to determine the search results, and if your website is not mobile-optimized, then it won’t show up as high on the search results as the other sites. Mobile SEO improves the ability of search engines to find your website. They will attach far less relevance to your website if they do not see a mobile-friendly website. You should add a responsive element to your site, meaning that the website responds to the device a person uses to view it. If you cannot make your website responsive, you should create a separate URL for the mobile version of the website.
2. Enhanced User Experience
Has it happened to you that you tried viewing a regular website using your mobile phone and just easily got annoyed by it because of the small fonts, links and text? That’s how your customers might feel if you are not making your website mobile-friendly. They need to navigate the interface without so much effort.
You should always remember that your goal is to retain your customers while attracting new ones. They must have only the most satisfying experience when browsing your website. If they always need to zoom in on the page to view a specific page or a product, they would think it is not worth the trouble to leave immediately.
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3. Faster Loading Time
Leveraging SEO to meet mobile standards is supposed to make your website load even more quickly. Websites not optimized for SEO usually take a lot of time to respond to and load, mainly when multimedia software platforms are used for interactive items, animations and applications on your website. Those flash elements are incompatible with mobile devices, and the pages won’t load as expected. Before it loads successfully, the customer may have already wandered off somewhere to buy what they need. This is why you need to optimize your website so that you can avoid frustrating your visitors because your page takes a longer time to load.
4. Increase the SEO Score
Google is not taking mobile scores into account while determining the SEO ranking factors of the website. If your website is slow or not yet mobile-optimized, you will not get any rank for the keywords. Not getting any rank means you have a low SEO score and when that happens, your web traffic will be hampered very badly. However, there are many other factors which will help you determine the SEO rating of a website.
5. Improved User Experience
Mobile SEO will also improve the user experience to a great extent on a website. If you are not enhancing your mobile website, your visitors will leave more quickly as it is not a pleasurable experience. If the user experience is the same as the desktop website resized, then your visitors will have trouble navigating the website. You can also lose the potential sales as people cannot get around the site easily on their mobile devices. The more you can do with mobile SEO, the better your mobile site will be. You should invest in mobile SEO and you will reap the benefits when the customers visit your website.
6. Visitor Retention
You have very little time to keep a visitor when they visit your site on a mobile device. It is even less than when they arrive on the desktop version. Mobile users are trained to skip new sites quickly, so you have to grab their attention immediately. Mobile SEO will also help you keep your visitors on the website when they arrive. If people leave quickly, your bounce rate tends to go up. A high bounce rate also triggers negative responses in the search engines so your website will also come up lower on the results page.
7. Faster Speeds for Your Website
You should ensure your mobile website loads quickly and the mobile users are likely to leave your website early if it does not respond and takes too long to download. If you have a responsive mobile site with good mobile SEO, your visitors will get the speed experience they now expect.
The longer it takes for them to see your site, the quicker they will leave.
8. Improve Your Brand Identity
Spending time looking at the search engine optimization data will improve your website and it will also result in people thinking better about your brand. If this happens, they will have more brand loyalty which means that they will return to your mobile site more often.