Social Media Marketing : Do’s and Don’ts


Social media marketing
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In the digital era where everything is available online, social media marketing is essential for any business these days. Without an online presence, they are already at a disadvantage. Determining the right social strategy can be difficult for many companies. There is a lot of advice out there and some may seem contradictory. Remember that social media marketing is all about finding the right balance.

But before diving into the depth of the subject, let us first clear our thoughts on the basics of social media marketing. 

What is social media marketing? 

Social media marketing (SMM), also known as digital marketing or e-marketing, uses social media platforms to build a company’s brand and increase sales, number of consumers, and website traffic. Social Media Marketing (SMM) not only gives businesses the ability to connect with existing customers and reach new customers, but it also enables more ways for marketers to track the success of their efforts and identify interactions. 

Benefits of social media marketing

Social media marketing comes with a myriad of benefits, including: 

  • Building brand awareness
  • Increasing traffic
  • Collecting audience data for market research
  • Increasing customer loyalty and credibility and generating leads
  • Building your brand as a thought leader
  • Knowing Your Competitors
  • Growing market share and sales

Now that we have covered the basics, let us now understand the do’s and don’ts of social media marketing. 

Do’s of social media marketing

1. Keep your profile page up-to-date

Taking the time to update your profile page is a great way to make a positive first impression on your potential followers. To get started, upload a professional profile and cover photo that matches your brand’s aesthetic. Then make sure each remaining section is complete and accurate. Some important areas to focus on are biography and contact information. You can also include a link to your website so that fans can more easily learn about your brand’s products and services.

2. Be consistent

Make a posting plan and stick to it. Consistent posts help build awareness for your audience and your brand. Followers can also look forward to your posts on certain days of the week. Research the best time to post by industry and geographic location. You can also check your social media analytics to see when most of your followers are online.

3. Proofread everything you post

Take the time to proofread your post carefully before publishing it. Pay attention to the spelling and grammar of your posts, and the words in your graphics and photos. If you post a video with captions, manually check that the captions are accurate. It’s also important to fact-check your content to make sure your claims are true. Creating flawless content builds trust with your followers and makes your brand appear credible online.

Don’ts of social media marketing

1. Don’t overuse hashtags

Before including lots of hashtags at the end of your post, make sure the social media platform you’re using supports them. This helps create posts that look natural and native to each platform. Research how many hashtags are appropriate to include in your posts for different social media platforms, and choose the hashtags you use carefully. please. Choosing a few less relevant, niche hashtags instead of multiple generic hashtags can help target people interested in your brand.

2. Do not ignore participants’ problems, questions or messages.

You should always understand and answer your audience’s problems and questions. Ignoring your audience can cost you promotional opportunities for your brand. Also, limit the number of posts you share and publish per day to avoid overwhelming your followers. Before posting anything, ask yourself if it will bring value to your followers.

3. Refrain from buying followers

While it may be tempting to buy social media followers through third-party organizations to improve a brand’s online image, a professional social media marketer chooses not to use this tactic. There are several reasons. Purchased followers are usually bots or fake accounts. This means that after following a social media page, you are unlikely to interact with the content you post. Instead of buying followers, develop a balanced social media marketing strategy and focus on creating valuable content.

Final thoughts

Social media platforms play an important role in our lives today. From keeping in touch with friends to sharing personal updates, there are countless ways to connect with others. Hence, brands need to have a strong social media presence. 

While some brands are willing to do it on their own, some seek for agencies to provide them with the best social media marketing services. If you too are looking for the same, then you must consider #ARM Worldwide. #ARM Worldwide uses multiple services to amplify results for your social media marketing campaign. From telling irresistible brand stories to running synchronized multi-platform campaigns, and from producing viral videos to creating compelling creatives, #ARM Worldwide has got you covered!

Get in touch with us now! 


Kevin Peter