The Actions You Should Take to Achieve Success on Spotify

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Are you tired of looking like a small fish in a big sea of Spotify users? Do you want to make a splash and become a successful artist on the platform? Well, look no further because we have the ultimate guide to help you achieve success on Spotify.


Your artist name and profile picture are the first things potential listeners will see. For this, make sure they are eye-catching and memorable. And while you’re thinking up ways to scale up your branding, don’t forget to utilise social media to promote your music and interact with your fans. Apart from promoting your own channels, utilise platforms like to get your music in front of even more potential listeners.

Make use of Spotify’s built-in promotional tools. 

There are several promotional tools available on Spotify which you mustn’t fail to use for your benefits. “Promote on Spotify” feature, playlists etc, you have quite a whole lot you could use. 

Here are some specific tips to help you make the most of these tools:

  • Use the “Promote on Spotify” feature: This feature allows you to target specific demographics and increase your visibility on the platform. You can select your target audience based on factors such as age, gender, location, and listening habits. This will help you reach the right people at the right time and increase the chances of your music being heard.
  • Get your music added to relevant playlists: Playlists are a great way to reach new listeners and increase your visibility on the platform. Make sure to research and find relevant playlists that fit your genre and target audience. Reach out to the curators and ask them to consider adding your music to their playlist.
  • Create your own playlists: Creating your own playlists is another way to showcase your music and the music of other artists you enjoy. Make sure to curate your playlists carefully and make sure they are relevant to your target audience.
  • Collaborate with other artists: Collaborating with other artists can help you reach new listeners and increase your visibility on the platform. Reach out to other artists in your genre and see if they’re interested in collaborating on a track or playlist.
  • Utilize the “Live Sessions” feature: Spotify’s “Live Sessions” feature allows you to connect with your listeners in a more intimate setting. You can use this feature to perform live, answer questions, and interact with your fans. This can help build a deeper connection with your listeners and increase engagement.


Release new music regularly to keep your listeners engaged and coming back for more. Not just one song at a time, drop an EP or even a full album to give listeners a full listening experience. Do well to promote your new releases on all your social media platforms to give them the push they need to be successful.


It’s pertinent to respond to comments and messages from your listeners. You should even reach out to other artists to collaborate on new music. This is networking, and it is crucial in the music industry. 

Analyze your data 

Spotify provides a wealth of information about your listeners and how they engage with your music. This data is useful in making better informed decisions about your marketing and promotional strategies.  Experiment with different strategies until you find what works for you.

Remember: You will need to exhibit patience. Success on Spotify doesn’t happen overnight. It takes time, hard work, and dedication to build a following and make a name for yourself on the platform. You should brace yourself, and not get discouraged if you don’t see immediate results. Keep working at it, and you’ll be a Spotify success story in no time.

In conclusion, achieving success on Spotify takes a combination of branding, utilizing promotional tools, consistency, engagement, analyzing data, and patience. Put in the work and make a splash in the world of Spotify. Do well to enjoy the journey, because nothing beats the feeling of seeing your music reach the masses.

Now, go forth and conquer Spotify, and remember that success is just a stream away.

Kevin Peter