An online class is quite possibly of the most remarkable weapon a course educator approaches. It’s the crown gem of your deals channel. Furthermore, in light of its video-based qualities, you can have an online class to contact a wide crowd and reuse it as video content for your courses.
As reports show, 86% of online organizations use online classes as a promoting instrument while 81% of advertisers say video has assisted them with straightforwardly expanding deals.
Considering this, you can utilize online classes not just as a vehicle for speaking with your understudies and working with advancing yet additionally as a publicizing device for advancing your courses.
Make a delightful web-based school with next to no specialized abilities.
Begin free preliminary
To do this really, you want an incredible online class that instructs and… sells.
While trying to reveal more insight into the matter, we should see all that you want to make a fruitful online class and furthermore answer a few FAQs you might have.
What is a Webinar?
An online class, which is short for electronic course, is characterized as a show, a talk, a studio, an instructive or educational meeting that is communicated over the web utilizing a video conferencing device. It’s utilized to work with general media correspondence between an individual (the online class have) and a gathering (online class participants).
You can find online classes named contrastingly relying upon their motivation, the necessities, or the result they serve.
A few different terms you could hear for an online course are:
Free web-based studio
Ace class
Online class
Live class
Virtual instructional course
Intelligent preparation
An online course can be facilitated by an individual or an association. It might cover anything from a casual meeting to a conversation on a particular subject that is foreordained.
As a web-based occasion, an online class permits the sharing of slides and other intelligent components that work with data trade and conversation progressively. It empowers support through talk boxes and Q&A highlights.
How does an online course function?
To go to an online class, you want to join utilizing your email address, where you’ll get a confidential connection before the reside occasion. Upon the arrival of the online class, the coordinator sends an update email. You click on the connection while the beginning opportunity arrives and join the online course.
Rather than recordings and digital broadcasts that are “free” to join, individuals need to join to book their spot at the online course by giving out their name and email address.
What are the advantages of an online class?
It gives one of the most incredible ways of creating new leads.
It resembles a scaled down client schooling program, during which you present your item or administration through live instructional exercises and contextual investigations. This empowers you to sell them quicker.
It offers a viable method for building trust and increment brand mindfulness.
It permits greater intuitiveness and assists with conveying explicit ideas.
It is a hotspot for reused content for example digital books, introductions, and infographics.
It is savvy and less tedious than different media.
Benefits specific for course makers:
It assists with situating yourself as an expert regarding a matter.
It gives space for more noteworthy commitment and better relationship-building – it’s more about educating than introducing.
It very well may be utilized as evergreen substance as a piece of online courses, very much like blog articles that can be saved, read, and checked on anytime.
It draws in additional understudies and disperse data without any problem.
It permits you to expand the quantity of your following and assemble your email list.
It makes educating and information move simple and easy.
How might you utilize an online class inside a course?
For the most part, this is the means by which you can utilize online classes in web-based courses:
As a feature of the course educational plan.
As a feature of the informative manual.
As a feature of a showcasing effort for the arrival of another course or preparing.
Very much like the digital book and the video, an online course is one more type of content that can possibly make an interesting eLearning experience conveying a designated message for instructive, educative, or promoting purposes.
Since we take care of the relative multitude of advantages of online classes, now is the ideal time to investigate how you can make one.
The most effective method to Create a Webinar
Rather than mainstream thinking, online courses are not difficult to make. Nonetheless, they need some appropriate preparation.
Here are the steps you need to go through:
Step 1: Decide on the webinar topic
First, think about what the topic of the webinar is going to be. Prepare a plan as to what subject you are going to address and how you will do it, with an end goal that serves your business.
Your webinar must work around one main idea so that it’s niche-specific, and the content of the presentation should support that.
If it helps, ask yourself the following questions:
Do you need…
A webinar that educates?
A webinar that converts and generates leads?
A webinar that informs (introduces you and what you do)?
A webinar that promotes your online course or other digital products?
A webinar that does all of the above?
There are many types of webinars (sales, training, corporate training/communications, educational, customer retention/nurturing, branding/reputation, etc.). Deciding on the type of webinar you need is a priority since this will help you better organize the next steps.
An evergreen topic is the best way to increase participation and reviews. Although it’s a good strategy, always focus on what you are offering to the audience and the value it carries.
Step 2: Think about the webinar format
There are many webinar formats. Choosing the ideal one for your purpose will boost the webinar performance and determine success.
These are some of your options:
Single expert presenter: one expert sharing tips and advice.
Dual presenters: two presenters educating attendees and inviting them to the discussion.
Panel: hosting a group of experts discussing a specific topic.
Q&A session: an expert or a panel answers questions asked by your audience via chat or social media.
Interview webinar: a popular influencer as a guest speaker discussing a specific topic.
Product demonstration: explaining and promoting a product or a service.
Webinar series: an ongoing series of webinars as opposed to a one-off presentation.
Each format has its advantages and disadvantages. So make sure you give it a good thought before you decide which one fits your goals best.
Step 3: Choose your webinar provider
To start recording your webinar, you need to come up with the webinar content and then choose the webinar provider that will allow you to do so.
How to record a webinar
First, plan the webinar content and the script that will allow you to prepare some keynotes you can use during your live webinar.
Once you’re ready, choose a webinar creation software to start recording. Each platform is different and has different functions you can use to record your webinar, so make sure you follow the guidelines.
What equipment do you need for a webinar?
A computer with an internet connection
Webinar software
A camera/webcam
A microphone or headset with one
These tools are going to come in handy when hosting a webinar, so ensure that you have them well in advance.
Many webinar platforms can help you with this task. Choose the one that fits your business needs the most paying attention to its pricing and the features that come with it.
Here are a few of the top software to create a webinar:
Mixhubb
LiveWebinar
GotoWebinar
ON24
AdobeConnect
ZohoMeeting
ClickMeeting
Big Marker
LiveStorm
Skype
Each software comes with different features. According to Capterra, it’s important to look for the following:
Customizable Branding
Event Management
Live Chat
On-Demand webinars
Polls/Voting
Reporting/Analytics
Screen Sharing
Social Media Promotion
Paying attention to these features should help you create a high-quality webinar experience and attract a big number of attendees.
Step 4: Prepare the content
Now it’s time to create your content and prepare your presentation slides. To do this, you can use PowerPoint, Prezi, Visme, or any other presentation creation software you prefer.
Make sure your presentation has a simple and clean design, it’s free of clutter and presents content that is easy to understand. Don’t forget to use bullet points!
If you aren’t the webinar host but inviting a guest speaker or course instructor instead, discuss the content with them and ask them to create it.
Also, ask them to send their finished work on a deadline. Three days before the live webinar works just fine.
Step 5: Choose the day/time
Just like your social media campaign, when deciding on the day you post, you have to be strategic. Your webinars can get filled with attendees depending on the date and time they take place.
According to the ON24 Webinar Benchmark report, Tuesday, followed closely by Wednesday and Thursday are the best days to get webinar attendees.
What is the best time to host a webinar?
The same research showed that the best time to host a webinar is mid-morning and early afternoon, e.g., at 2pm.
Having this in mind is helpful, but you should always think about time zones to figure out what time suits your audience best.
Using Webinars to Teach Online
Webinars are a great way to teach online or move a workshop online. They’re interactive and enable two-way communication, which makes them perfect for education.
Webinars are also great for recording a live class and offering it later as an on-demand video or pre-recorded training. To do so, upload it to your LMS to sell it as an online course.
So, how can you use webinars to teach online?
First, you need to decide whether you’ll follow a webinar-only format where you communicate with a small class of students by email and schedule their classes. Or, if you’ll build an online course and the webinar will be part of the curriculum.
Live Class
Live classes or a virtual classroom environment are face-to-face live video sessions with one or many students. Similar to on-site classes, the instructor organizes a class and leads the conversation.
In a live class, the instructor can share their screen using a PowerPoint, a document, video, or other multimedia. Some software, like Zoom, support sharing a whiteboard environment.
After the class, you can upload the recording to a course platform like LearnWorlds and allow your students to have access to the class at any time they want. If you have a mobile app for your online school, send them a notification so they can view it right away if they want to.
Virtual Training
Virtual training is most common in professional education. It’s often used in internal employee training or continuous professional education. But it also applies to non-traditional education and non-professional subjects, like sports, certain skills, or hobbies.
The principles that apply to virtual training are the same as any other subject. You will need to identify the learning objectives before creating the material. We have written an article on how to create an online course where the same principles apply, with the only difference being in the production of the material. There, instead of shooting video, you’re having live training at specified times.
Decide the course topic
Research the subject
Write the learning goals and objectives
Plan the course outline
Invite your students
Host the webinar
💡 Small tip – you can use a calendar app like Calendly and embed the form on your website to get registrations or schedule one-to-one live training. Here is how you can embed it in LearnWorlds.
Live & Pre-recorded Webinars
Here on LearnWorlds, we allow you to do both live webinars or include them in a course curriculum. You just embed the webinar inside a course and sell it as a class, course, webinar, or training. Would you like to give it a try?
Create a beautiful online school without any technical skills.
Start free trial
How to Host a Webinar on LearnWorlds
If you have an online school with LearnWorlds, you can connect Zoom and run a meeting or live webinar with LearnWorlds’ Zoom Integration.
You can read our detailed guide on how to do that from here.
Step 1: Connecting Zoom
First, you will need to connect the Zoom integration to your LearnWorlds account.
connect zoom to learnworlds
Step 2: Add a Live Session to a Course
You can go to an online course and add a new learning activity. You will need to choose a Zoom Meeting or Zoom Webinar.
add a Zoom learning unit
Step 3: Choose your Settings
You will need to save and choose the right settings for your live session, including the date and time it will run.
Zoom Settings
Step 4: Run the Live Class
Now that you are all set up, you can run the live class through LearnWorlds. Here is what it will look like:
live class on LearnWorlds
Keep in mind that:
Zoom also offers Zoom Classrooms for educators.
Zoom integrates with LearnWorlds by embedding it in a course and using Zapier to automate registrations, more on that below.
Using YouTube Live
Follow the steps of our super easy article on how to create a live webinar with the help of YouTube Live. To do this, all you need is a Google and a YouTube account.
Creating a webinar with YouTube Live is a piece of cake once you get to learn the procedure.
Simply go the YouTube’s ‘Live Streaming’ to create an ‘Event.’ Choose the date, time (start/end), and other basic information about the webinar, such as title, location, tags, type of stream, and broadcast control. Broadcast control gives you the choice to make your webinar public, unlisted (available only through an invite link), or private.
youtube live webinar function
Once you are done, click on ‘Go Live’. This opens up a new window, but you need to go back to your browser and click on ‘Live Control Room’ and then, ‘View on Watch Page’.
starting a webinar on youtube
From there, go to the video and click on ‘Share’ to insert the embed code.
embeding a webinar from youtube
Finally, go to your LearnWorlds school and find the course you want to embed the live stream to.
Click on “Add an Activity” and then ‘Embed’ to insert the code into your course content.
embeding a webinar from youtube on LearnWorlds
Lastly, go to the ‘Update Embed learning unit’ and paste the “Video Embed” script of your Youtube Stream, and you are good to go.
This is how your webinar will appear in your LearnWorlds video player:
how a webinar looks inside LearnWorlds’ video player
To invite people to your webinar, send them the YouTube page link.
Please keep in mind that not all of the webinar tools/software can be embedded in your school. That’s why LearnWorlds suggests you use YouTube Live.
Using Prezi Video
Prezi has combined its powerful interactive presentations with Video. A favored tool by educators, Prezi Video allows for an open canvas-style of presentation to be embedded on top of your video.
Imagine a video where your graphics join you in the presentation for a more unique experience. Learners will no longer ‘tune out’ to flat, voice-over slides.
You can use Prezi Video as a video solution for your online and live courses to optimize the learning experience and keep the learner focused on key content. You can also use it in live webinars and online conferences. Video links can be shared across any platform. When combined with third-party video conferencing or webinar software, you’ve got the most engaging online learning and webinar solution at your fingertips.
It works with all major platforms like:
Zoom
Webex
GoToWebinar
GoToMeeting, and
Mixhubb
See some teacher examples, or learn how to use Prezi Video here.
Create a beautiful online school without any technical skills.
Start free trial
Automate Webinar Registrations with Zapier
So, what if you are selling your webinar as an online course, or a webinar is part of your online course?
You will need to connect Zoom, Youtube Live, or Go-To-Webinar in a way that someone who signed up for your course is registered to it.
This is where Zapier comes in.
You can use Zapier to send all new enrollments to a Zoom webinar or register them to all your live classes associated with the course.
Connecting LearnWorlds wtih Zoom using Zapier
Connecting LearnWorlds and Zoom through Zapier
Connecting LearnWorlds wtih GoToWebinar using Zapier
Connecting LearnWorlds and GoToWebinar through Zapier
A Profitable Webinar Sales Funnel
Webinars are great for selling your products. Webinars can be a part of your main focus in sales.
You can use webinars to collect leads and nurture them into paid customers. When constructing your webinar sales funnel, you need to think of the whole process: from getting people to sign up to your call to action during the webinar.
How long should a webinar be?
According to Zippia webinar statistics, the average webinar length is 60 minutes, while the average viewing time for webinar attendees is 56 minutes.
Slightly shorter webinars are more popular with attendees. 44% of attendees prefer webinars that last 45 minutes and another 41% prefer 30-minute long webinars.
What is a webinar session?
A webinar session is a live virtual event that takes place online. It may be an educational or instructive session that includes audio and visual communication between a speaker and attendees.
Are webinars effective?
Webinars work and are one of the most effective marketing tools every entrepreneur or company that wants to promote their product and services can use in their advertising strategies.
Are webinars interactive?
Webinars have many interactive elements, such as the sharing of presentation slides and a chat box, which allows webinar attendees to talk directly to the webinar host through a Q&A session.
Are webinars live?
Yes, typically webinars are real-time meetings, presentations, or events that take place online. However, there are occasions when a webinar is not live but is presented as live, or it’s pre-recorded.
What describes a live webinar?
The main feature of a live webinar is interactivity – the ability to connect with viewers across the world to discuss, send, and receive information.
Can the instructor see you on a webinar?
It depends on the kind of webinar. Typically, a webinar is a one-to-many format. This means the webinar instructor can’t see the students while in a webinar, but the audience can send out questions to the instructor and the instructor answers them through the live session.
Some webinars allow for two-way communication through video as long as the person who created them permits it.
How to use webinars for training?
A webinar for training your business team members can be used as:
A lecture-based training: one-way communication where the trainer presents to attendees.
Virtual classroom training: use of traditional webinar presentations, combined with interactive tools including videos, surveys, polls, Q&As, or breakout rooms.
A mixture of the two: a combination of both training types.
Bear in mind that each trainer uses a different type of instructional video and has a unique teaching style. Therefore, the nature of the webinar may differ from person to person.
What is an evergreen webinar?
‘Evergreen’ in marketing refers to content whose topic is always relevant and fresh for readers. An evergreen webinar is a webinar that can withstand the test of time.
What are some good webinar title examples?
Catchy, short, and easy-to-remember titles are ideal for webinars:
How to Lose 3 Pounds in 10 Days
5 Steps to Create a Winning CV That Gets the Job
Baking 101: 7 Ingredients to Make the Best Brownies
Instagram Tips: 10 Secrets to Increase Brand Awareness
These are some examples of specific industries. Take a few examples and templates to create different variations that suit the niche of your business or your online school.
You are ready to create your first Webinar!
While there is no definite way to promote and host webinars, there is always a way that works.
If you’re planning to create a webinar and invest in webinar marketing, make sure you choose the right webinar service that helps you create great and valuable content along with coming up with creative ways how to promote it.
All you have to remember is to prepare, have your goal in mind, and always aim to give value to your audience before self-promotion!
You’ve got this, good luck!
0 Comments