For those who want to gain notoriety and gain a prominent place on the internet, building a good SEO strategy is essential. Nowadays, everyone who works with digital marketing understands and knows the importance of these techniques.
However, when it comes to putting the strategy into practice, just creating content for the keywords can be difficult and not bring the expected results.
Follow the reading below and understand more about SEO, its importance, and how to build a good strategy that works for your business, with some simple tips.
Table of Contents
What is SEO?
SEO (Search Engine Optimization) consists of several resources that are used to improve the site. That way, it ranks higher on search engines like Google so they get more organic traffic.
In short, someone who works in SEO is an expert in content strategy. Thus, it helps the business to get more communication opportunities with its audience.
The main types of SEO are:
SEO on a page;
off-page SEO;
Technical SEO
SEO on page
SEO on page, or within the page, is a combination of SEO techniques that are used together on the page of a website. Thus, these techniques are applied to the different elements of the page, such as texts, images, and links.
For this to work, some tools are used, such as keywords, and self-texts in images, among others.
SEO off page
Off-page SEO, as the name suggests, is used off-page on the website. The main pillar of this type of strategy is link building. In addition, it is necessary to consider the work done through social networks, for example.
Without this technique, your page will probably be poorly positioned, especially when the keyword is more competitive.
Technical SEO
Finally, technical SEO deals with a more operational part. Thus, he is responsible for the architecture and codes of the site.
It is with this strategy that mechanisms such as Google are able to identify your links and rank them in searches.
While it directly affects your site’s rankings, it is more focused on allowing your site to be crawled and indexed.
How to create a good SEO strategy?
Now that you understand what it is and the different types of SEO, it’s time to learn how to implement it in your company, be it physical or digital.
In addition, with some tips, it is possible to enhance the strategies already adopted, making positive results visible in your business.
- Make a list of subjects
We already know that the keyword is the basis of an SEO strategy. However, this is just the first step for your organic growth to happen. Therefore, the idea is to formulate a list of some subjects to be addressed each month.
Choose 10 words that relate to your product and use SEO tools to find out how many searches are related to those words.
Then, associate those subjects with a few short-tail keywords, but without dedicating entire posts to them.
Finally, rank these words, based on the number of related searches. Then just identify the long-tail keywords that are related to these words to create content that is relevant to your business.
2. List long tail keywords based on these subjects
For each pillar, of subjects relevant to your business, identify at least 5 long-tail keywords, with the help of tools. These words should deepen the terms of the original theme.
This way, you can attract people with a huge variety of interests, in addition to creating more points for those interested in buying, and entering your site.
Additionally, breaking up your posts with subtopics that explain a specific concept within the main subject you’ve chosen can also be helpful.
3. Create pages for each subject
Our third tip is simple: for each pillar subject that you created in the first step, you must make a specific page to explain that subject with long-tail keywords that you thought of in the second step.
To do this, think of each page as if it were a subtopic, explaining more details of the main theme. Use the listed keywords to define the number of pillar pages you will need to create.
This way, your customers will find it easier to find more details about your company in search engines, which consequently increases your organic traffic.
4. Create a blog
Because every blog post is one more page about your business, your keyword rankings and your customer engagement get much higher.
However, it is important to pay attention to some points:
– Do not include long tail keywords more than 4 times in your blog posts;
– Link your content to your pillar page with anchor texts, links, and tags.
That way, you show Google that the posts link to the pillar page, which leads your prospects to click through to your site.
5. Make weekly publications
Although it seems simple, this practice demonstrates your authority on the page. Focusing on key issues is very important for your site to be well-ranked by Google. However, at least once a week it is interesting to write about different topics for your audience and not for search engines.
So, in addition to keeping your blog up to date, you attract the attention of your customers, in order to make them identify you, even among many others.
Conclusion
For those who want to achieve good results with search engines, it is important to structure your SEO strategy well.
After all, this is a powerful weapon to put your company under the powerful spotlight that is the internet today.
As most people buy, or at least research a particular product or service on the internet before buying, having these tools is extremely important.
Therefore, put these tips into practice and always measure the effectiveness of the strategies adopted. Thus, you can adapt to changes, making the strategy bring more and more satisfactory results for you and your business.
Did you like the tips for building a good SEO task? So put them into practice and watch your business rise in the Google rankings!
See Also : Seo Perth
