Video Marketing : How to Create a Video Marketing Strategy

How to Create a Video Marketing Strategy
How to Create a Video Marketing Strategy
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The world of online marketing is constantly changing. In the past, it was all about building websites and landing pages, but these days, people are turning to YouTube to share their brands with other people. Of course, creating a video marketing strategy isn’t easy—how do you decide what type of content you should create? How much money do you need to spend on each piece?

What platforms are best for sharing your videos? The answer to all these questions is “it depends.” But luckily, we’ve got some answers for you! In this guide, we’ll cover everything from how much money should go into a video campaign (and why), how much time should be spent on each step in the process (and when), and even where your audience might be watching videos online today (so you can optimize accordingly).

Why is a video marketing strategy important?

A video marketing strategy is important for all businesses. It’s a way to plan, create and distribute videos that will reach your target audience. It’s also an effective way to improve your search engine rankings by making certain that your website has relevant content on it.

There are many ways that you can use a video marketing strategy:

  • You can create one-off videos using simple tools like Camtasia or Jing, or Adobe Lightroom for editing purposes only (but these require more time investment than other options).
  • You could hire an agency who specializes in creating this type of content for you – but this may cost more than hiring someone locally who works out of their home office.”

How to create a video marketing strategy.

The first step to creating a video marketing strategy is to know your audience. Who are you trying to reach? What do they care about, and how do they use their time online? This will help you prioritize your goals as well as the content that will appeal most effectively.

Once you’ve identified who exactly it is you’re targeting, it’s time to set objectives for yourself and get down some numbers: How much money do we have available for this project? How many people are going to see our videos each month? What platform should we be using (YouTube/Facebook)?

Once these questions have been answered, we can start planning our shooting plan. Video shoots take time—and lots of it! So make sure there isn’t anything else competing with yours (like an interview), or else those other clips might end up overshadowing yours in terms of views or even competition altogether.”

7 steps to creating a video marketing strategy.

  • What is a video marketing strategy?

A video marketing strategy is a plan that includes all of the steps necessary to create, distribute and promote your videos. It includes:

  • The goals of your videos (i.e., how you want them to be viewed)
  • The topics you’ll cover in each one
  • How often you’ll release new content on social media or blogs (e.g., weekly or biweekly)

1. Know your Audience

You should know your target audience. The best way to do this is by asking them questions about themselves, their preferences, and their interests.

  • What is your target audience?
  • How old are they?
  • What are their interests, hobbies, and pains/problems/challenges?

2. Set your Brand’s Objectives

When defining your goals, you need to know what you want to achieve. This can be the result of a specific campaign or the end goal of your entire brand. It’s important that you set clear objectives in order for them to be achievable and measurable. You should also keep in mind that if you don’t have any specific goals, then it will lead to confusion among your audience as well as yourself.

It’s okay if some things seem too ambitious at first—that’s why it’s important for us all (you included) not just focus on one thing at once without thinking about everything else we might get caught up in along the way!

Our advice is simple: Don’t worry about other brands‘ strategies; instead, focus on what works best for yours individually because everyone has different needs based upon their own personal circumstances and experiences with marketing before now.”

3. Ensure you have a Sufficient Budget

When you’re creating a video marketing strategy, budgeting is one of the most important aspects. While it may seem like a simple concept, it can be challenging to get right when you’re in the midst of creating your content.

There are many factors that go into deciding how much money you should spend on each aspect of your video marketing campaign:

  • Your goals—what do you want to accomplish with this project? Are there specific numbers or metrics that need to be met for success?
  • Your audience—how many people will see this video, and how old are they? What kind of devices do they use (mobile phones vs. desktop computers)? Are there any restrictions on where someone can view this content (e.g., educational institutions)?
  • How much time do I have available to make these videos? Do I only have 1 week or 3 months until my next pay cheque comes in? If so, then maybe we should consider doing something else instead 🙂

4. Create your Shooting Plan

  • Define the purpose of your video: What are you trying to accomplish? How can people get more information on what you’re offering, and how do they use it in their daily lives?
  • Define the target audience: What’s a person like me who might be interested in this type of content but doesn’t know it exists yet? How do I find them so that I can reach out and convince them that they need this information as well?
  • Define the target location: Where will we shoot our videos? Is there an area nearby where we can set up shoots or hire actors (or both)? Do any other factors come into play when choosing this spot—like traffic patterns or availability of parking spaces for cars).
  • Define shooting equipment needed: What kind of camera does everyone need for each shot – including smartphones if necessary! Also, make sure everyone has backup batteries on hand because nothing ever goes according to plan…

5. Decide between Animated Videos or Live Action Videos

If you’re looking to generate more leads and sales, it may be time to consider animated videos over live action. While animated videos are more engaging and flexible than their live-action counterparts, they also tend to cost more money.

Live-action videos are great for creating a realistic experience that your target audience can relate to on a personal level. They can be produced in real-time or edited later on in post-production by adding music or sound effects. The live-action video also allows for flexibility in terms of being able to edit out content if it isn’t needed (for example, an employee speaking). Additionally, this type of video is typically less expensive than its animated counterpart because there aren’t any special effects involved — making them easier on the budget!

6. Do Competitor Research

If you’re going to be competing with any of your competitors, it’s important to know what they are doing. You should research other companies that are in the same niche as yours and see what their strengths and weaknesses are.

You’ll also want to find out more about the target audience of your competitors and what their brand values are. If a competitor has a different target audience than yours, perhaps there are better ways of reaching them than by creating videos on topics related to theirs (which would be redundant).

Finally, you should do some research into how much money each company spends on video marketing campaigns—and why they spend so much money on them!

7. Decide which Platform is Ideal for Sharing your Videos

Now that you’ve got a rough idea of what kind of content you want to create, it’s time to figure out which platform will be best for sharing.

The first step is figuring out how many people use each platform and how many times they visit them. For example, YouTube has over 1 billion daily users and is the second most popular search engine in the world (behind Google). Facebook alone has over 2 billion monthly active users who watch videos on their newsfeeds or timelines for about 3 minutes per day on average – more than any other social media platform combined! Instagram also has an active fanbase that watches at least one video every week (and some even multiple times per day). LinkedIn has 6 million members who view 30 second-long ads each month on average – higher than Twitter’s numbers but lower than Facebook’s numbers because LinkedIn only allows one ad per person during each session instead of allowing multiple ads like other networks do.”


We hope that this guide has given you a good overview of how to create a video marketing strategy. It can be difficult to get started, but with the right planning and execution, your video marketing will be successful in no time!