Social media is seeing exponential growth, with over 4 billion active users. Social media’s vast universe has made it easy to connect with potential customers. Yet, even within this sea of competitors, there’s a particular platform that has tremendous potential that could leave its rivals in the dust. Instagram has strengthened its grip and is now outdoing the other big players. It is a source of evergreen and current content to choose from stories, post reels, guides, and more, providing endless opportunities to create a brand unlike any other. Social brands that loves to do business here also purchase Instagram Likes for their photos to put them into the explorer feed. The reach of the brand posts is directly proportional to the number of leads the brand get. It’s super necessary in 2023 and so on.
Here are the most recent social media data which support drumming.
Over 1.15 billion users are active users of Instagram each month.
Ninety percent of Instagram users on Instagram have at least one account for business.
Eighty-three percent of Instagram users find new products and services via Instagram.
50 percent Of Instagram people are more likely to be interested in the brand they follow when they view advertisements on Instagram
59 percent of Micro-influencers believe they receive the most engagement on Instagram These statistics on Instagram show its impressive growth rate. No wonder the most prominent brands choose Instagram over other social media platforms to advertise their services and products. Contacting new customers to build a huge fan base of brand ambassadors is easy. Do you still need convincing? Read these top reasons why companies prefer Instagram over other popular social networks and you should too!
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Make sure to click on the Pool of Mobile App users.
Facebook, Twitter, LinkedIn, and other major social media platforms have moved to mobile.
Why is this happening?
Since smartphones generate more than 54.8 percent of internet traffic, while the number dropped during the year’s third period, it eventually returned to its previous level. But there’s more to this story. According to a Tech Crunch report, users worldwide will spend an average of 4.2 hours with mobile apps daily by 2021. Numerous studies have also shown that more people use social media on mobile devices. This suggests that the application that controls all phones requires the most excellent attention. Instagram has always enticed more mobile traffic through its mobile-friendly UI. This is why Instagram is the second most popular platform, with 84% of users engaged. The first one is Facebook and YouTube also contributes into it. You can buy YouTube subscribers too for earning your first $.
Increase Brand Reach
With the continuous introduction of new features and weighing the impact of the pandemic, the numbers of users on Instagram are likely to grow by leaps and bounds. What is the point of caring about Instagram when Facebook has more than 2.5 billion monthly active users?
Well, 10 million advertisers use Facebook to reach their targeted viewers. But Facebook’s latest upgrade on their News Feed algorithm is making it more difficult for companies and advertisers to get noticed and heard.
This means that you’ll not only face lower competition on Instagram and Facebook but also enjoy an increased chance of success. Additionally, the Reel update for Instagram could make you a viral sensation, increasing your reach exponentially.
According to a Marketing agency named Social Followers, Tips to boost Instagram following is the 5th most visited website worldwide and the fourth most popular online Social Following platform and has 1.25 billion active users each month.
Enhance Visibility by Using Visual Content
It shouldn’t be surprising to learn that images are the ideal method to convey your message to the right people. This is why marketers favor using images as part of their marketing on social networks strategy. Instagram is the top choice when choosing the right social platform for such an enthralling marketing method. Instagram news feed is packed with engaging photos. Utilizing a no-cost Instagram scheduling tool helps share information in timely capabilities without affecting the quality. According to a Buzz Sumo study, photos posted on Facebook through Instagram receive more attention than photos posted directly. In addition, according to Social Media Today’s forecasts, Instagram is the fastest-growing social media platform in the world..
Get the most out of Instagram Stories
The modern consumer wants and expects brands to share stories and experiences that connect with them. Naturally, this compels businesses to include storytelling in their interactions with their customers. When it comes to telling stories by brands, Instagram can be the one that is the star of the show. Instagram Stories have led to a 7-10 minute increase in the amount of time users spend on the app daily. Instagram Stories are opening up a wide range of new possibilities for companies. In addition, you can use geo-location tags and hashtags, text, and Shoppable features. You can also advertise on Stories.
Boost Engagement Rates
Did you realize there are 500 million users engaged in using the Instagram platform regularly? But it’s not just the sheer quantity of users who are awed by the platform. Its ability to create leads and achieve the most engagement rates for uploaded content is well worth the effort. What micro-influencers had to share regarding engagement and interaction on Instagram? In a poll by Bloglovin, 55 percent of the micro-influencers believed that Instagram was the best platform to engage people. Engagement rates are a crucial factor to consider when choosing influencers to use in your campaigns. With the rise and increasing popularity of Instagram, it has also seen an increase in the number of untruthful methods. Certain companies provide followers for a fee. If you select influencers to promote your campaign, check their engagement rates, which are higher than their followers.